Growth & Marketing (D2C B2B)

Why this role is special Youll own D2C growth from the ground up, with direct access to founders, product, and engineering. This isnt a manage agencies role. You will build the growth engine: acquisition, conversion, retention, and monetization - then use AI + experimentation to compound results fast.

This is a high-ownership do whatever it takes role for someone who wants to operate at founder speed, learn the full stack of an insurance/warranty business, and ship work that directly moves revenue, conversion, and retention. If you want a seat where your work shows up in revenue every week, this is it.

What youll do D2C Growth (primary focus)

• Own and grow the full D2C funnel: traffic ? conversion ? attach ? repeat purchase ? referrals
• Run rapid experimentation on landing pages, pricing/packaging, offers, copy, and checkout flows (A/B testing mindset)
• Build performance marketing loops (paid search/social, retargeting, creatives, attribution) and optimize CAC vs LTV
• Launch lifecycle programs: email/SMS, win-backs, post-purchase education, review/referral loops
• Build and maintain a growth dashboard: funnel metrics, cohorts, CAC payback, LTV, retention, and channel ROI
• Work closely with product/engineering to ship conversion improvements fast (youll influence the roadmap)

B2B Growth (secondary)

• Support merchant program growth: improve adoption/attach rate among existing merchants
• Create and iterate partner-facing assets: positioning, onboarding materials, case studies, playbooks
• Run targeted experiments to improve merchant activation and usage

AI-first execution (expected)

• Use AI tools daily for creative iteration, copy variants, research, landing page drafts, and campaign analysis
• Build workflows that reduce manual work and increase velocity (campaign ops, reporting, segmentation)

• You identify the 23 highest leverage channels for us and scale what works
• You ship a weekly experiment cadence (creative + landing page + offer + lifecycle), with clear learnings
• You establish clean reporting + dashboards so growth becomes predictable and repeatable

• 3+ years in growth marketing / performance marketing / lifecycle marketing, ideally for D2C or e-commerce
• Youre extremely hands-on: you can launch campaigns, write copy, ship landing page edits, and analyze results
• You think in funnels and cohorts, not vanity metrics
• Youre creative and analytical: strong taste + rigorous measurement
• You move fast, love experimentation, and can operate without heavy direction
• You communicate clearly and work well with founders, product, and engineering

• 3+ years of relevant experience with measurable outcomes
• Strong grasp of performance marketing fundamentals (testing, targeting, creatives, attribution basics)
• Strong copy and messaging instincts for consumer journeys
• Comfort with data: Sheets/Excel, analytics dashboards, interpreting funnels and cohorts
• In-person role in Gurgaon, India

• Experience improving checkout conversion / CRO
• Experience with lifecycle tools (email/SMS) and segmentation
• Experience working closely with product/engineering teams
• Experience in fintech/insurance/warranties or other trust-heavy products

• Build D2C from zero: youll have real ownership, not a tiny slice
• Direct impact: your work will show up in revenue and customer metrics immediately
• Career accelerant: if you perform, your scope and title will grow quickly
• AI-native company: youll use modern tools to out-execute larger teams
• High growth ceiling: if you deliver, youll quickly own bigger budgets and broader scope

• Please ensure your profile is up to date and includes a link to your LinkedIn.
• In your application message, share 3 things youve built or delivered and the results you achieved in one simple sentence per example (3 sentences total).