Influencer Marketing Manager

INFLUENCER MARKETING MANAGER

SUROSKIE (Skincare & Beauty) | Full-Time | Ghaziabad | Experience: 3–6 Years

Timings: 11:00 AM – 7:00 PM

Working Days: Monday–Saturday (2nd & 4th Saturday Off)

ABOUT SUROSKIE

Suroskie is a fast-growing D2C skincare and beauty brand built for the modern Indian consumer. Were looking for a highly driven Influencer Marketing Manager who understands that influencer marketing is not just about views and reach—it is about conversions, revenue, and profitable growth.

JOB ROLE

You will own the influencer marketing channel end-to-end, with accountability for revenue, spends, CAC, ROAS, profitability, and growth. The ideal candidate understands which creators can actually drive sales, how to build high-converting creator content, and how to scale winning creators and concepts.

KEY RESPONSIBILITIES

• Own the P&L and business performance of the influencer marketing channel, including revenue, spends, CAC, ROAS, and profitability.
• Identify and build a strong network of Nano, Micro, Macro, and Premium creators based on their ability to drive sales.
• Develop and execute conversion-focused influencer campaigns across Reels, Stories, and other relevant formats.
• Ideate high-performing concepts, hooks, scripts, CTAs, and content angles with creators.
• Develop creator content that is organic, relatable, brand-aligned, and conversion-focused.
• Analyze creator-wise performance to identify which creators, content, and formats are driving actual purchases.
• Continuously test creators, concepts, hooks, offers, and storytelling formats to improve channel efficiency.
• Build long-term relationships with high-performing creators who consistently deliver sales and quality content.
• Work closely with Creative, Content, Performance Marketing, and Brand teams to amplify winning influencer content.
• Set clear targets for internal teams/agencies and ensure execution against revenue and efficiency goals.
• Track performance through UTMs, coupon codes, attribution, and dashboards and make data-driven decisions.
• Negotiate influencer commercials and ensure maximum ROI from every influencer investment.
• Stay updated on emerging creators, viral content formats, social media trends, and consumer behaviour.

REQUIRED SKILLS & EXPERIENCE

• 3–6 years of hands-on Influencer Marketing experience.
• Experience with a D2C, Beauty, Skincare, FMCG, or Consumer Brand is strongly preferred.
• Strong understanding of performance influencer marketing and creator-led commerce.
• Proven ability to drive sales and conversions through influencer campaigns.
• Strong commercial mindset with experience managing budgets, targets, ROI, ROAS, and P&L.
• Strong understanding of Instagram/Reels content, hooks, storytelling, and conversion psychology.
• Established creator network across Nano, Micro, Macro, and Premium creators.
• Highly analytical and comfortable working with revenue, CAC, ROAS, attribution, and performance data.
• Excellent communication, negotiation, and relationship-building skills.
• Creative, proactive, energetic, and highly ownership-driven.

SUCCESS IN THIS ROLE

You will be successful if you can build an influencer channel that consistently delivers profitable revenue—not just impressions and reach.

KEY KPIs

Influencer Revenue | ROAS | CAC | Contribution / P&L | Creator Productivity | Conversion Rate | Winning Creators & Content Scaled

WHY SUROSKIE

High-Growth Brand | Real Ownership | Measurable Impact | Opportunity to Build & Scale

READY TO BUILD A HIGH-CONVERTING CREATOR ENGINE

Send your resume and a brief note about your biggest influencer marketing achievement to:

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Contact Mukesh - 8368984949