Influencer Marketing Manager

ABOUT THE COMPANY

Suroskie is a fast-growing D2C skincare and beauty brand built for the modern Indian consumer. We create

products that actually work — from tinted moisturisers with SPF to hydrating face mists — and we tell our story through creators who get it. Were a team of builders, beauty nerds, and marketing obsessives who move fast and think big.

KEY RESPONSIBILITIES

Influencer Strategy and Planning

• Build and own Suroskies influencer marketing strategy across Instagram, YouTube, and whatever platform is next
• Identify, vet, and onboard creators across nano, micro, macro, and celebrity tiers — with a sharp filter for skincare and beauty relevance, not just follower count
• Develop campaign briefs that protect brand guidelines without killing creator authenticity — particularly for product launches and high-stakes sale events
• Build a diversified creator roster across skin types, demographics, content styles, and audience segments

Campaign Execution & Management

• Own the full campaign lifecycle: briefing, contracting, product dispatch, content review, go-live, and post- campaign analysis
• Partner with performance and paid media teams to identify and amplify high-performing organic content
• Know when to gift, when to barter, and when to pay — and structure each accordingly
• Execute creator-led campaigns timed to D2C moments: sale launches, new product drops, and festive peaks

Creator Relationships

• Build genuine, long-term relationships with key creators in the skincare, beauty, and lifestyle space — not just a contacts list
• Negotiate contracts, rates, and deliverables with confidence, using real market benchmarks across tiers
• Develop and scale a brand ambassador program for Suroskies highest-performing creator partners

Analytics & Reporting

• Track what actually matters: reach, engagement rate, story views, link clicks, ROAS on boosted content, and attributed sales
• Maintain a living creator performance database that directly informs future casting decisions
• Deliver weekly and monthly reports to leadership — clear on what worked, what didnt, and whats next

WHAT YOU BRING

• 6–7 years in influencer marketing, with at least 2 years specifically in skincare, beauty, or personal care
• A proven track record of campaigns that drove measurable sales or ROAS — not just impressions and
• engagement vanity metrics
• An existing network of beauty and skincare creators across Instagram and YouTube that youve actually worked with
• The ability to take a campaign from blank brief to final report without hand-holding

YOULL STAND OUT IF YOU HAVE

You dont wait to be briefed on trends — youre already ahead of them. You treat creators as long-term brand partners, not vendors on a roster. Youre as comfortable in a performance dashboard as you are on a creator call. And when a campaign doesnt perform, you know exactly why — and what to do differently next time.