Lead - Category

Company Description

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014 to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers but also in a productive and fulfilling experience for our employees. With Swiggy's New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market while continually growing the opportunities we offer our people. *We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law

• Owner of Category P&L - Category Growth Levers & Market Understanding

• Have a thorough understanding of the industry, category, brand & retail objectives,  online & offline competition, trends/events, competition, vendors with a strong understanding of growth levers

• Strong focus on customer needs, both existing and potential, and use that knowledge to deliver a customer experience that is unparalleled

• Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

• Conduct financial analysis of business opportunities to meet P&L goals, drive necessary promotions, campaigns basis insights, marketing plans etc.

• Work with marketing team to identify the best initiatives to build awareness and encourage trial across channels – SEM, SEO, ATL, etc.  Work on relevant assortment, enable its discovery and ensure conversion

• Implement industry insights and best practices to grow overall category & band P&Ls

• Ownership of Brand P&L - Strategic Brand Partnerships Management :

• Develop deep and long standing relationships with the partners to drive relationships from the strategic to tactical and create win-win situations in the value chain

• Own the brand growth numbers of the platform in terms of revenue, savings, margins, inventory management, products, returns, ordering, etc.

• Expanding the relationships with existing customers by continuously proposing solutions that meet their objectives

• Set up industry best practices and SOPs

Qualifications

• Demonstrated ability to identify and solve ambiguous problems

• Identifying customer needs and inventing new ways to meet those needs

• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment

• Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are essential  

• Excellent verbal and written communication with interpersonal skills  

• Extreme attention to detail and willingness to roll up your sleeves.

Additional Information

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.