Swiggy - Manager - Digital Marketing

Work Mandate:
Employees will work from Bangalore office.
About Role:
This position will be part of the Growth Marketing vertical across Swiggy Dineout and Swiggy Scenes - Dineout being Swiggy's restaurant discovery, booking and dining payments platform, and Scenes its ticketing and live-events platform. This is a performance-first role, combining end-to-end campaign management with clear ownership of acquisition and business outcomes across both verticals.
Key Responsibilities:
- Own and execute performance marketing strategy on Meta and Google across both verticals - driving new user acquisition for Dineout across digital channels, and driving ticket sales for Scenes across a live, fast-moving events calendar.
- Manage each business as an independent mandate with its own budgets, targets and outcomes, while operating within a shared media and measurement framework.
- Build a working understanding of consumer tech and app ecosystems - mapping user journeys from discovery through booking and purchase to inform targeting and media strategy.
- Bring a strong martech and measurement orientation, with hands-on AppsFlyer expertise applied within a super-app ecosystem - deep-linking, cross-vertical user flows, attribution windows and post-install behaviour across multiple businesses on a single app.
- Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimise budgets and improve media efficiency across concurrent campaigns.
- Maintain current, hands-on expertise in the Meta Ads platform, Google Ads algorithms and programmatic channels.
- Improve Quality Scores through ad relevance, landing page quality and other optimisation levers.
- Own measurable KPIs - CAC, ROAS, conversion rate, CTR - with clear accountability for outcomes across both verticals.
- Run structured experiments across user cohorts, audiences and creatives to identify what scales, and build a repeatable testing calendar rather than one-off tests.
- Drive creative optimisation and A/B testing across ad sets and platforms to maximize efficiency.
- Report campaign results with funnel trends and projections, translating data into next steps.
Requirements:
- 3 - 5 years of experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
- Demonstrated ownership of campaigns and budgets independently, at scale - this is a performance marketing mandate, not a general digital marketing one.
- Experience solving 0 - 1 martech problems, with a strong grasp of the performance funnel and the ability to work through dynamic, open-ended problem statements.
- Hands-on experience with MMPs and attribution solutions, and the judgement to apply them appropriately across businesses with different funnels and conversion events.
- Strong analytical, stakeholder management and communication skills; self-driven with a strong bias for action.
- Comfortable operating across two verticals with different rhythms and different internal owners.
- Based in Bengaluru.
The Unofficial Requirement:
- A genuine foodie with a running list of places you're yet to try.
- A real love for live music across genres - the kind of person who'd have gone to the gig anyway.
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.