Head - Influencer Marketing - Internet/Online

Role Overview:
As the Head of Influencer Marketing, you will spearhead the strategic vision and execution of our influencer-led growth initiatives. You will serve as the primary architect for our creator ecosystem, working closely with cross-functional teams including brand marketing, creative studios, and performance analytics to ensure our narrative resonates deeply with our target audience. This role is pivotal in transforming how our brand shows up in the digital landscape, directly influencing customer acquisition, brand sentiment, and long-term loyalty. By bridging the gap between creative storytelling and data-driven performance, you will drive measurable business outcomes that elevate our market position.
Key Responsibilities:
- Design and implement comprehensive influencer marketing strategies that align with broader brand objectives to increase market share and audience engagement.
- Lead end-to-end campaign management, from identifying high-impact creators to negotiating partnerships and overseeing content production to ensure brand consistency.
- Collaborate with internal stakeholders to integrate influencer content into multi-channel marketing campaigns, maximizing reach and conversion across digital touchpoints.
- Analyze campaign performance metrics and ROI, providing actionable insights to senior leadership to optimize future budget allocation and content strategy.
- Cultivate and manage long-term relationships with top-tier talent, agencies, and management firms to secure exclusive partnerships and competitive advantages.
- Mentor and lead a high-performing team, fostering a culture of creativity and analytical rigor to exceed quarterly growth targets.
Required Skillset:
- Demonstrated expertise in building and scaling influencer marketing programs from the ground up, with a proven ability to translate brand values into authentic creator-led content.
- Exceptional strategic thinking and content strategy capabilities, with a deep understanding of current digital trends and platform-specific nuances across Instagram, YouTube, and emerging social channels.
- Strong interpersonal and negotiation skills, enabling you to influence external partners and internal stakeholders effectively to achieve consensus on high-stakes projects.
- Ability to thrive in a fast-paced, hybrid work environment, balancing the need for on-site collaboration in the Mumbai/Thane region with the flexibility required for modern digital marketing operations.
- Advanced analytical proficiency, with the ability to interpret complex data sets to refine brand management tactics and improve overall campaign efficiency.
- A postgraduate degree in Marketing, Communications, or a related field from a premier institute is preferred, complemented by 13 to 20 years of progressive experience in brand and influencer marketing.