Job Description
Job Ref ID: JR0084766
Whats on your plate
Regional Influencer Marketing Leadership
- Lead paid influencer marketing across all talabat MENA markets.
- Build a regional operating model that balances local market flexibility with regional governance and best practices.
- Drive consistency in campaign planning, execution, reporting, and measurement across all markets.
- Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.
- Build annual roadmaps that support both regional and local business priorities.
- Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.
- Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.
- Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.
- Partner with agencies to identify the most relevant creators and content strategies for each objective.
- Ensure campaigns are delivered on time, within budget, and to a consistently high standard.
- Manage regional influencer marketing agencies and oversee local agency relationships.
- Establish clear governance, performance expectations, KPIs, and service standards.
- Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.
- Act as the regional subject matter expert for influencer marketing.
- Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.
- Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.
- Drive full utilization of technology across the influencer workflow, including:
- Creator discovery
- Audience validation
- Brand fit analysis
- Fraud detection
- Campaign management
- Contract management
- Performance tracking
- Reporting
- Benchmarking
- Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.
- Champion AI adoption across influencer marketing, including:
- AI-assisted creator discovery
- Content evaluation and creative scoring
- Audience insights
- Predictive campaign planning
- Performance forecasting
- Automated reporting
- Workflow automation
- AI-generated campaign summaries and recommendations
- Continuously identify opportunities to automate manual processes and reduce operational complexity.
- Develop a robust measurement framework for influencer marketing across all markets.
- Create regional dashboards and standardized reporting that provide visibility into campaign performance.
- Track KPIs including reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where applicable.
- Deliver regular performance reviews with clear recommendations for optimization.
- Build benchmark databases across markets to improve future planning and investment decisions.
- Use data and insights to continuously improve campaign performance and return on investment.
- Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans.
- Coordinate campaign timing, audience strategy, creative messaging, and paid amplification.
- Partner with Creative teams to improve creator content quality and effectiveness.
- Ensure influencer campaigns contribute meaningfully to broader brand and business objectives.
- Stay ahead of emerging creator trends, social platforms, AI capabilities, and influencer technologies.
- Pilot new creator formats, platform capabilities, measurement solutions, and content approaches.
- Develop innovative paid partnership frameworks that improve creator authenticity while delivering stronger brand outcomes.
- Foster a culture of experimentation and continuous learning through structured test-and-learn initiatives.
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
- 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
- Experience managing regional influencer marketing programs across multiple markets.
- Experience working with leading influencer marketing agencies and creator ecosystems.
- Experience operating within matrix organizations and managing multiple stakeholders.
Skills
BrandingDigital MarketingCampaign PerformanceDigital MediaInfluencer MarketingMarketing CampaignsMediaOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region. Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less! Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. In 2020 alone, we facilitated the donation of well over 340,000 meals, and 44,000 medicine donations to those in need, as well as donated over 1.3million euros to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
Important dates & deadlines?
Application Deadline
25 Oct 26, 01:49 PM IST
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Sr. Specialist Influencer Marketing
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