Area Sales Manager - FMCG - North East

Industry: Automotive Manufacturing

Location: Guwahati (Northeast)

About the Company:

The comapny is a leading global automotive manufacturer with a strong presence across domestic and international markets. Known for innovation, customer-centricity, and an extensive distribution network, the organization is focused on driving sustainable growth through market expansion, channel excellence, and superior customer experiences.

Role Overview:

An Area Sales Manager manages the sales force within his/her defined regional territory. The Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets, Network Sufficiency, Local Marketing, Digital marketing (Dealer/ Local), Rider engagement and managing the dealer sales team in the region.

KEY RESPONSIBILITIES:

1. Sales Vs. Targets:

• Achieving the sales targets through channel partners in the assigned region
• Increasing the market share for the assigned region by providing strategic directives
• Involved in the preparation of Sales plan with Circle Head for setting sales targets for Sales executives by analyzing actual sales vs expected sales
• Updating market developments periodically to facilitate proactive steps to combat competition
• Analyzing market sales data and customer satisfaction data

2. Network Coverage:

• Identifying the network gaps & prospective dealers
• Managing the business by monitoring each dealership in terms of viability and profitability
• Identifying new towns for Expansion

3. Systems and Processes:

• Capturing ASM best practices and deploying them horizontally in concerned areas
• Timely Training to Dealers and dealer staff on the Sales process, Product & CRM related activities
• Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix, and Team Productivity

4. Manpower:

• Ensuring adequacy of manpower at channel partners
• Timely training of the Dealership Sales Manpower

5. BTL/Local Level Marketing:

• Initiate marketing programs/ BTL activities from time to time in the assigned region
• Monitor customer service to achieve sales objectives and customer satisfaction

6. Local Marketing:

• Undertake Rider Community activities in the region
• Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads

7. Stock and Working Capital:

• Managing the fund flow to the dealerships and ensuring optimization of working capital
• Stock planning & correction

8. Finance:

• Manage funds flow to the dealerships by way of coordinating with the Financiers
• Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
• Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

The above list is not exhaustive and could evolve with changing needs & priorities of the company.