Manager - Brand Communities & Content - Automotive

Manager Brand Communities & Content:

KTM & Triumph Motorcycles, India

Role Purpose:

KTM and Triumph are not just motorcycle brands. They are rider cultures, communities and stories in motion.

This role is for someone who can build that culture every day across digital platforms, creator ecosystems, rider communities, events, shoots and real-world experiences. The person will lead the content and community engine for KTM & Triumph in India shaping how the brands show up on Instagram, YouTube, X, Facebook and emerging platforms.

The role goes beyond managing posts. It is about creating conversations, building fandom, spotting culture early, telling sharp stories and bringing the rider community closer to the brand.

Preferred Exposure:

38 years of hands-on experience in social media, content, creator management, community building or digital brand roles.

What We Are Looking For:

We are looking for an ideas-first brand builder who understands content, culture and communities.

The ideal candidate should have:

• Proven experience in content-led brand building
• Strong storytelling instinct across visual, written and conceptual formats
• A sharp sense of what works on social media and why
• Deep understanding of youth culture, creator ecosystems and digital trends
• Ability to convert brand strategy into engaging content ideas
• Comfort with shoots, rides, events, community meets and real-world brand experiences
• Good understanding of social media tools, analytics and performance metrics
• Ability to work with creators, photographers, filmmakers, agencies and internal teams
• Passion for motorcycles, riding culture or lifestyle communities will be a strong advantage