Manager - Brand Management - Automotive Manufacturer

About the Company:

The company is a leading global automotive manufacturer with a strong presence across international markets. With a focus on innovation, digital transformation, and customer engagement, the organization continues to strengthen its global brand presence through advanced digital marketing strategies and technology-driven customer experiences.

Job Responsibilities:

Brand Management:

• Understand the brand, brand positioning & attributes.
• Plan & Execute the Marketing Plan.
• Plan & Execute Marketing Activation ATL/BTL.
• Own corporate marketing activities Website, PR etc.
• Digital marketing.
• Provide insightful market intelligence to partners - Communication agencies, BTL agencies, Media agencies & PR agencies.
• Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy:

• Participate in Business Plan development.
• Envision & Create brand strategy document.
• Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis:

• Develop & Evolve product insights for lead / lag markets.
• Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
• Creates regular marketing reports.

Media Planning and Execution:

• Plan innovative BTL campaigns & champion deployment across country to solve business problems.
• Coordinate with the media agency for the execution of the media plans.

Key Deliverables:

• Market Share & volume growth.
• Brand Launch.
• Brand Campaigns.
• Drive traffic & conversion via digital media.
• BTL and Activations.

Technical/Functional:

• Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns.
• Understanding of how digital marketing works.
• Trade Marketing.
• High Analytical Skills.
• Sales Process Understanding.

Behavioral:

• Align and motivate team for high performance.
• Collaborate across all interfaces.
• Uphold values; inculcate a culture of excellence.
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.
• Liasoning with all stake-holders specially sales team.