Digital Growth Manager - Beauty/Skincare/Cosmetics

About the Role:

We are looking for a results-driven Digital Growth Manager to lead the digital growth strategy for our beauty brand.

This role goes beyond traditional marketingit is focused on driving measurable business outcomes, including revenue growth, profitability, customer acquisition, retention, and brand expansion across digital channels.

Industry: Beauty / Skincare / Cosmetics

Key Responsibilities:

Revenue Growth & P&L Ownership:

• Own digital revenue targets and contribute to overall business profitability.
• Develop and execute growth strategies to maximize sales and ROI.
• Monitor digital business performance and optimize revenue streams.
• Manage digital marketing budgets efficiently to improve profitability.

E-commerce Growth:

• Drive growth across D2C websites and online marketplaces.
• Optimize product listings, merchandising, pricing, promotions, and customer experience.
• Improve conversion rates and increase average order value (AOV).
• Identify opportunities to enhance the online shopping journey.

Customer Acquisition & Performance Marketing:

• Lead customer acquisition strategies across Google Ads, Meta Ads, YouTube, and other digital platforms.
• Optimize paid campaigns for ROAS, CAC, and revenue growth.
• Plan and execute performance marketing initiatives based on analytics and customer insights.
• Continuously test, measure, and scale high-performing campaigns.

Customer Retention & CRM:

• Develop customer retention strategies through CRM, email marketing, WhatsApp marketing, SMS campaigns, and loyalty programs.
• Improve repeat purchase rates and customer lifetime value (LTV).
• Build automated customer engagement journeys and personalized communication strategies.

Social Media & Community Growth:

• Develop strategies to grow brand presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Build and nurture an engaged online community.
• Collaborate with influencers, creators, and brand ambassadors to increase reach and engagement.
• Monitor social trends and implement innovative campaigns.

Website & Conversion Optimization:

• Improve website performance, user experience, and conversion rates.
• Work closely with design and development teams to optimize landing pages and customer journeys.
• Conduct A/B testing and implement CRO best practices.
• Ensure website performance aligns with business goals.

Analytics & Business Reporting:

• Monitor key business metrics including revenue, ROAS, CAC, LTV, conversion rate, retention, and profitability.
• Prepare regular performance reports and actionable business insights.
• Use Google Analytics, dashboards, and BI tools to support strategic decisions.

Cross-Functional Leadership:

• Own end-to-end digital growth initiatives.
• Manage internal teams and external agencies to ensure effective execution.
• Collaborate with Product, Operations, Finance, Customer Support, and Creative teams.
• Lead digital strategy for new product launches.
• Foster a culture of experimentation, innovation, and data-driven decision-making.

Education: Master's in any related field