Sr General Manager - Wire & Cable Business

General Manager – Business (Institutional , Project & Retails) - Wire & Cable Business

Location: Pune, Maharashtra

Experience: 20+ Years

Industry: Electrical Wires & Cables

Business Responsibility: ₹800 Crore+

Market: Pune & Western Maharashtra

Role Overview

We are looking for a senior General Manager – Business with 20+ years of experience in the Electrical Wires & Cables industry to lead the Pune business.

The candidate will have end-to-end responsibility for a ₹800 Crore+ business, covering Institutional/Project Sales, Retail & Channel Sales, along with team leadership, profitability and market expansion.

Strong and current experience in the Pune/Western Maharashtra market is mandatory.

Key Responsibilities

• Take complete ownership of the Pune business, including revenue, margins, profitability and collections.
• Drive a ₹800 Crore+ business through Institutional, Project, Retail and Channel Sales.
• Develop and execute business strategies for Pune and Western Maharashtra.
• Manage relationships with major EPCs, electrical contractors, consultants, builders, developers, industries, institutions, dealers and distributors.
• Drive project enquiries, specifications, RFQs, negotiations and order closures.
• Strengthen and expand the dealer/distributor network and drive secondary sales.
• Build strong relationships with key institutional and strategic customers.
• Lead, mentor and develop a large sales organisation covering Institutional and Retail/Channel businesses.
• Monitor market trends, competitor activity, pricing and market share.
• Ensure achievement of revenue, margin, collection and profitability targets.
• Work closely with HO, Finance, Supply Chain, Manufacturing and other functions.

Mandatory Requirements

• 20+ years of overall experience, with substantial experience in Electrical Wires & Cables – Mandatory.
• Currently/recently handling a ₹400 Crore+ business – Mandatory.
• Strong experience across Institutional/Project + Retail/Channel Sales.
• Current/recent experience handling Pune & Western Maharashtra market – Mandatory.
• Strong existing network with dealers, distributors, electrical contractors, EPCs, consultants and institutional customers.
• Proven experience managing a large sales team and business unit.
• Strong commercial, negotiation, P&L and business leadership capabilities.

Ideal Candidate

Candidates currently working as GM / Business Head / Regional Head / Zonal Head / Sr DGM / s with established Electrical Wire & Cable manufacturers, and who are currently responsible for a ₹800 Crore+ business in the Pune/Western Maharashtra market, will be preferred.

Candidates not meeting the three core criteria — Electrical Wires & Cables, ₹800 Cr+ business exposure and Pune/Western Maharashtra market experience — will not be considered.