General Manager - Retail Marketing

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Position Summary :

We are seeking a communications leader with 8 - 15 years of experience, preferably from product led organizations. Candidates with prior advertising agency experience before transitioning into marketing will have a strong advantage.

The role will be responsible for driving communication and media strategy, with a focus on ideation, strategic thinking, and effectively briefing agencies and partners. A strong social-media-first marketing approach is essential, with proven capabilities in building impactful digital engagement strategies.

Key Responsibilities :

• Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.
• Lead mall campaigns, seasonal promotions, events, and experiential activations.
• Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations.
• Manage tenant communications and collaborate with retail brands on joint marketing initiatives.
• Lead media relations, PR activities, corporate messaging, and crisis communication.
• Analyze consumer insights and campaign performance to optimize engagement and customer experience.
• Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution.

Specifications (Skills & Competencies) :

• Strong expertise in digital marketing, brand strategy, and stakeholder management.
• Excellent communication, leadership, and project management skills.
• Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field.
• Fluency in English and Hindi required; Marathi preferred.