Head - D2C Business

About the Role:
We are seeking an experienced and strategic Head-D2C to lead and scale our D2C business vertical. This role focuses on driving revenue, enhancing customer retention, and ensuring a seamless customer experience by overseeing high-level strategies and guiding cross-functional teams. The ideal candidate will focus on leadership, innovation, and aligning D2C efforts with overall business goals. This is a leadership role at one of the fastest-growing and most exciting consumer brands in the country.
What You'll Be Responsible For:
- Business & P&L: Drive the D2C business across revenue, gross margin, contribution and profitability; translate the annual plan into clear quarterly and monthly priorities.

- Digital Commerce: Lead the website and customer journey across Shopify, CRO, merchandising, SKU management, conversion, COD/prepaid mix, RTO and fulfilment economics.
- Growth: Lead performance marketing across Meta, Google, Affiliates and Partnerships, balancing aggressive growth with marketing efficiency.
- Retention: Build a strong CRM engine across WhatsApp, Email and other channels to increase repeat purchases, retention and LTV.
- Demand & Brand: Partner with the teams across Influencers, DV360, OTT, Brand and PR to ensure demand creation translates into measurable business growth.
- Data & Decision Making: Bring a sharp analytical lens to the businessunderstand what is driving growth, identify gaps and turn data into clear actions.
- One Business: Work closely with the Marketplaces team to maximise the impact of D2C demand generation on brand search and sales across the wider business.
What We're Looking For:
- 4+ years of experience in D2C, growth or consumer businesses.
- Strong understanding of digital commerce, performance marketing, CRM and D2C unit economics.
- Commercially sharp, highly analytical and comfortable managing a P&L.
- Proven ability to build plans, set ambitious targets and deliver against them.
- Strong cross-functional leadership and stakeholder management skills.
- High ownership, bias for action and the ability to thrive in a fast-moving environment.