Digital Marketing Manager

TCY Learning Solutions (P) Ltd. is committed to long-term growth and innovation in the EdTech space. Serving over 750,000 students annually with negligible marketing spend, the company also supports 2,000+ coaching centers across 190 exam categories with user-generated content. With its data-driven platform leveraging deep learning and AI, TCY personalizes learning trajectories for students while easing operational, academic, and financial challenges for coaching centers. The companys mission is to help individuals achieve their full potential, driven by a strong emphasis on sustainable success.

This is a full-time on-site role for a Digital Marketing Manager, located in Ludhiana. The Digital Marketing Manager will be responsible for planning and executing strategies for social media marketing, digital advertising, lead generation, and web analytics. The role involves analyzing data to optimize marketing efforts, managing campaigns, and driving brand growth while aligning with the companys long-term objectives.

• Proficiency in Social Media Marketing and Lead Generation strategies
• Hands-on experience in Digital Marketing and Marketing campaign management
• Familiarity with Web Analytics tools and data-driven decision making

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• Strong analytical skills and creative problem-solving abilities
• Excellent communication and project management skills
• Bachelors degree in Marketing, Business Administration, or a related field
• Experience with EdTech or SaaS platforms is a plus