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Job Description
- Write product descriptions, launch announcements, taglines, packaging copy, and email/WhatsApp campaign copy for new tea launches.
- Work with the Product and Marketing teams to understand product details (origin, flavour profile, brewing method, USP) and translate them into compelling copy.
- Create and update copy for the website: homepage, category and product pages, landing pages, FAQs, and banners.
- Apply basic SEO practices (keywords, meta titles, descriptions) to improve discoverability.
- Research and write blogs and long-form articles on tea, wellness, brewing, gardens, and lifestyle.
- Maintain a content calendar and deliver on time.
- Write captions, hooks, scripts, and campaign copy for Instagram, Facebook, LinkedIn, and other channels.
- Collaborate with the design and video teams so copy and visuals work together.
- Keep up with trends and suggest content ideas that fit the brand.
- Maintain a consistent tone of voice and brand guidelines across all content.
- Proofread and edit your own work and, where needed, content from other teams.
- Track content performance (engagement, traffic, conversions) and refine based on insights.
- 1 + year of experience in copywriting or content writing (brand, D2C, e-commerce, or agency experience is preferred).
- Excellent written English with strong grammar, storytelling, and editing skills.
- Ability to adapt tone across formats, from a crisp product description to a thoughtful blog.
- Adept in SEO fundamentals.
- A portfolio or writing samples showing website, blog, and social media work.
- Interest in tea, food and beverage, or the wellness space.
- Familiarity with tools such as WordPress/Shopify, Canva, Google Analytics, or SEO tools.
- Updated with social media algorithms and content trends.
- Hands-on ownership of the brand voice at a growing tea brand
- Opportunity to work closely with Marketing, Support, and Leadership team
- Competitive compensation structure for the Siliguri job market
- Learning and growth in brand and content strategy.
Skills
Attention To DetailStorytellingEditing & ProofreadingSEO WritingCopywritingGoogle AnalyticsSEOCanvaLeadershipTeamsContent WritingEditingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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