SAP CRM Functional Consultant

Department Icon Digital Marketing/Marketing
Posted: 4 months ago
3-5 years
India
Digital Marketing/Marketing
work from office
Full Time

Posted: 4 months ago
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Job Description

Job Title: SAP CX Expert / SAP CX Marketing Functional Consultant

We have a requirement for an SAP CX Expert / SAP CX Marketing Functional Consultant who can work in the CET timezone.

Experience Required

  • Minimum 3–5 years of experience as an SAP CX/CRM Functional Consultant
  • Contractual role

Principal Accountabilities

  • Design, configure, and test scalable and flexible solutions identified and prioritised by the Product Owner
  • Leverage SAP best practices to implement solutions while maximising standard product utilisation and minimising custom development
  • Design and document custom development requirements and coordinate with developers, testers, PMs, and partners
  • Collaborate with Architecture, Delivery, and Services teams
  • Deliver solutions on time and within budget with defined quality standards
  • Participate in team design activities and mentor junior team members
  • Manage customer expectations through regular communication
  • Produce and maintain project/support documentation
  • Handle problem management and issue escalation
  • Participate in business readiness and operational change activities
  • Ensure compliance with operational processes and regulatory requirements
  • Reduce solution defects and rework
  • Participate in weekly on-call support rotation

Technical Skills Required

  • Strong experience in Lead-to-Cash processes
  • Experience configuring end-to-end marketing processes for B2B & B2C scenarios
  • Hands-on experience in at least one of the following:
    • SAP Customer Data Platform (CDP)
    • SAP Emarsys
    • SAP Marketing Cloud
  • Strong understanding of:
    • Interactions
    • Tactics
    • Personalisation
    • Segmentation
    • Target Groups
    • Omni-channel Campaigns
  • Good knowledge of SAP CDP capabilities:
    • Activities
    • Customer Profiles
    • Audiences
    • Journeys
    • Flows
    • Rules
  • Understanding of SAP CDP integration capabilities (standard & custom)
  • Experience integrating:
    • SAP Sales Cloud
    • SAP Service Cloud
    • SAP Marketing Cloud
    • SAP Customer Data Cloud
  • Integration experience with:
    • Google Analytics
    • eCommerce Platforms
    • Loyalty Management Systems
    • POS
    • ERP (S/4HANA)
  • Strong understanding of OData and Web Services
  • Hands-on experience with SAP CPI integrations
  • Experience using Azure DevOps or Jira
  • Knowledge of Agile methodologies (Scrum/Kanban)
  • Strong focus on security, performance, data protection, and high availability
  • Experience in documentation, peer reviews, and architecture design
  • Understanding of development, testing, and deployment best practices

Additional Preferred Skills

  • Experience configuring Sales & Service processes for B2B & B2C
  • Knowledge of Lead-to-Cash and Issue-to-Resolve processes
  • Hands-on experience with SAP Sales & Service Cloud (C4C)
  • Experience with:
    • Leads
    • Opportunities
    • Sales Quotes
    • Sales Orders
    • Visits
    • Activities
  • Experience with customer service capabilities:
    • Omni-channel Contact Centre
    • Service Tickets
    • SLAs
    • Escalations
    • CTI Integration
  • Experience with:
    • Organisation Management
    • Business Roles
    • Page Layouts
    • Master Data
    • Pricing
    • Machine Learning scenarios

Skills: cx,sap cdp,integration,b2b,cdp,b2b2c,sap cpi integration,marketing cloud,sap,odata,lead to cash

Skills

Marketing

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