Digital Marketing Executive

Role : Digital Marketing Executive.

Experience: 0–1 Year

Employment Type: Full-Time

Location: Coimbatore

Department: Marketing / Digital Marketing

We are looking for a motivated and enthusiastic Digital Marketing Executive with 0–1 year of experience to join our marketing team. The candidate will assist in executing digital marketing campaigns, managing social media platforms, creating content, and supporting lead-generation activities.

The ideal candidate should have a basic understanding of digital marketing concepts and be willing to learn and grow in a fast-paced environment.

• Assist in planning and executing digital marketing campaigns across various platforms.
• Manage and regularly update social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Create and publish engaging content including posts, captions, blogs, creatives, and promotional materials.
• Assist in SEO activities, including keyword research, on-page optimization, and content optimization.
• Support Google Ads and other paid advertising campaigns.
• Monitor campaign performance and prepare basic reports using relevant analytics tools.
• Assist in lead generation and customer engagement through digital channels.
• Conduct competitor and market research to identify new marketing opportunities.
• Coordinate with the sales and marketing teams to support business development activities.
• Assist in email marketing campaigns and maintain basic email databases.
• Track website traffic, social media engagement, leads, and other key performance indicators.
• Stay updated with the latest digital marketing trends, tools, and best practices.

• Basic knowledge of Digital Marketing, SEO, Social Media Marketing, and Content Marketing.
• Familiarity with Google Analytics / Google Search Console is an advantage.
• Basic understanding of Google Ads is preferred.
• Good written and verbal communication skills.
• Basic knowledge of Canva or other graphic-design tools.
• Good analytical and research skills.
• Ability to create engaging and relevant content.
• Good understanding of MS Office / Google Workspace.
• Willingness to learn new digital marketing tools and technologies.

• Bachelors degree in Marketing, Business Administration, Communications, or any relevant field.
• Candidates with a Digital Marketing certification are preferred but not mandatory.
• Freshers and candidates with 0–1 year of experience are encouraged to apply.
  

• Creative and enthusiastic about digital marketing.
• Strong attention to detail.
• Good time-management and organizational skills.
• Ability to work independently as well as part of a team.
• Positive attitude with a willingness to learn.
• Candidates who have completed internships or academic projects in digital marketing will have an added advantage.
  

• Opportunity to learn and work across multiple areas of digital marketing.
• Hands-on experience with real-world marketing campaigns.
• Training and professional development opportunities.
• Career growth opportunities within the organization.
• Exposure to SEO, social media, paid advertising, content marketing, and lead generation.