Digital Marketing - Performance Marketing Specialist

About Techdome

The Opportunity

What You'll Do

• Build, run, and continuously optimize paid campaigns on Google Ads and Meta Ads.
• Manage Search, Display, YouTube, Performance Max, remarketing, and lead-generation campaigns.
• Drive efficiency and growth by tracking and improving CPC, CPL, CPA, CAC, ROAS, CTR, and CVR.
• Own budgets, audience targeting and segmentation, ad creatives, and structured A/B tests.
• Implement and maintain tracking infrastructure: GA4, GTM, Meta Pixel/CAPI, UTMs, and conversion events.
• Analyze funnel and campaign performance, and turn insights into clear reports using Excel, Google Sheets, or Looker Studio.
• Partner with Sales to raise lead quality, improve conversion rates, and maximize ROI.
• Contribute to SEO, CRO, marketing automation, and AI-led initiatives as needed.

What You Bring

• Proven hands-on experience managing Google Ads and Meta Ads.
• Solid background in performance marketing and lead generation.
• Working knowledge of conversion tracking, GA4, and GTM.
• Clear understanding of CPL, CPA, CAC, ROAS, CTR, and CVR, and how they connect to business outcomes.
• Strong analytical thinking and communication skills.

• Exposure to SaaS, technology, B2B/B2C, or lead-gen businesses.
• Familiarity with SEO, CRO, CRM platforms, and AI marketing tools.
• Experience with Looker Studio, Power BI, n8n, Zapier, or Make.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
• 2+ years of relevant experience with a track record of generating leads and improving campaign performance.

Why Join Techdome?

• Your work will directly influence lead generation, digital growth, and revenue.
• You'll market cutting-edge offerings in AI, cloud, data analytics, and cybersecurity.
• You'll work in a technology-driven environment where data and experimentation guide decisions.