GTM Engineer (Go-to-Market & Paid Growth)

About the Role

What You’ll Do

• Own and execute Techdome’s go-to-market strategy, including ICP definition, market segmentation, positioning, messaging, and channel mix
• Plan and run product and service launches from strategy through to live campaigns
• Design, launch, and scale paid campaigns across Meta, Google, LinkedIn, and newer channels
• Lead Meta Ads (Facebook and Instagram) end to end, covering audience strategy, creative testing, bidding, and scaling
• Manage live ad budgets and keep spend efficient and returns on target
• Build and refine the full funnel, from first touch and awareness through to closed deals
• Set up and maintain tracking infrastructure (pixels, Conversions API, event tagging, UTM frameworks) so attribution stays reliable
• Track CTR, CPC, CPA, and ROAS in GA4 and other analytics tools, and optimize campaigns in real time
• Run structured A/B tests on creatives, landing pages, messaging, and audience segments, and document the learnings
• Use AI tools to speed up ad copy, creative production, campaign optimization, and reporting
• Partner with design, product, and sales to align positioning, launches, and GTM execution
• Keep CRM data clean and share clear, insight-led performance updates with stakeholders

What We’re Looking For

• 1.5+ years in digital or performance marketing, with advanced, hands-on Meta Ads experience
• A track record of scaling campaigns across multiple ad platforms
• Experience building or executing go-to-market plans, including positioning, segmentation, and launch execution
• Comfort owning a budget and being accountable for KPIs
• A solid grasp of funnel design, audience segmentation, and retargeting
• Working knowledge of GA4 and CRM or marketing automation tools
• Familiarity with AI marketing tools such as copy assistants, creative generators, and optimization platforms
• Strong Google Sheets/Excel skills; basic SQL is a plus
• Sharp analytical thinking and clear communication with stakeholders
• A builder’s mindset: you like launching new things, not just maintaining existing ones

Nice to Have

• Experience with Mixpanel, Amplitude, or similar product and attribution analytics tools
• Background in product positioning, pricing, or GTM automation
• Interest in AI-driven marketing analytics or predictive modeling

Why Join Techdome?

• Shape go-to-market strategy and run campaigns that move revenue, not just dashboards
• Get real autonomy from day one, with hands-on exposure to strategy, execution, and analytics
• Work closely with product, sales, and design on how our offerings reach the market
• Join a flat, open culture that rewards experimentation and fast learning
• Grow toward senior GTM or marketing leadership, with competitive, performance-linked compensation