GTM Engineer – Performance Marketing

Department Icon IT / Software Development & Related
102+ Applicants
Posted: 1 hour ago
2-5 years
Hyderabad, India | Indore, India
work from office

Posted: 1 hour ago
|
Applicants: 102+
Job Description
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Job Description

Techdome is hiring a metrics-obsessed GTM Engineer to own performance marketing execution across our growth channels. You'll be the driving force behind campaigns that turn ad spend into pipeline — with deep, hands-on command of Meta Ads and a track record of managing real budgets against real targets.

What You'll Do
  • Design and run go-to-market campaigns spanning Meta, Google, LinkedIn, and other channels
  • Take full ownership of Meta Ads execution (Facebook & Instagram) — targeting, creative iteration, and bid strategy
  • Manage live budgets with a sharp eye on spend efficiency and return
  • Architect the marketing funnel end-to-end, from first touch to closed conversion
  • Implement and maintain tracking systems — GTM, pixels, conversion events — to keep attribution clean and reliable
  • Track CTR, CPC, CPA, and ROAS through GA4 and related tools, adjusting campaigns in real time
  • Run disciplined experiments across ad creative, landing pages, and audience slices
  • Leverage AI tooling to accelerate copywriting, creative production, optimization, and reporting
  • Partner with design, product, and sales on positioning, launch planning, and GTM execution
  • Keep CRM data current and deliver clear performance updates to stakeholders
What You Bring
  • 2.5+ years in digital/performance marketing with advanced Meta Ads chops
  • A demonstrated history of scaling campaigns across multiple ad platforms
  • Comfort owning budget accountability against defined KPIs
  • Sound grasp of funnel design, segmentation, and retargeting mechanics
  • Working knowledge of GA4, Google Tag Manager, and CRM/marketing automation platforms
  • Familiarity with AI marketing tools — copy assistants, creative generators, optimization engines
  • Sheets/Excel fluency; SQL basics a bonus
  • Sharp analytical instincts paired with strong stakeholder communication
  • A builder's mentality — you drive launches, you don't just maintain them

Looking to get Placed? Try our Placement Guarantee Plan

Nice to Have
  • Familiarity with Mixpanel, Amplitude, or similar attribution platforms
  • Background in product positioning, pricing strategy, or GTM automation
  • Interest in AI-powered marketing analytics or predictive modeling
Why Join Techdome?
  • Own campaigns that move the business, not just dashboards
  • Get full-stack exposure — strategy, execution, and analytics — with real autonomy from the start
  • Work shoulder-to-shoulder with product, sales, and design on how our offerings reach the market
  • A flat, open culture built for experimentation and fast learning
  • A clear runway into senior GTM/marketing leadership, backed by competitive, performance-linked pay

Skills

GoSQLPredictive ModelingExcelCPAMeta AdsCopywritingCRMPerformance MarketingCommunicationLeadership

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About Company

Keka is a cloud-based HR software that helps businesses manage their employees more efficiently. It offers a suite of features, including payroll, leave management, performance management, and recruitment.

Important dates & deadlines?

Application Deadline

25 Nov 26, 06:55 PM IST

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GTM Engineer – Performance Marketing

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