Field Sales Executive Beverages

Company Description Teepi Taap operates in the indulgence category, focusing on high-frequency, emotion-led consumption where products are chosen for joy, refreshment, and experiential value. Positioned at the crossroads of fun beverages, sweet treats, and lifestyle consumption, the brand is built for impulse moments, social occasions, and everyday rewards. Teepi Taap particularly resonates with Gen Z and young consumers who value taste, vibe, and strong brand personality. The company redefines indulgence as guilt-free, playful, and functional by combining great taste, essential vitamins, and a zero-calorie positioning into an aspirational beverage offering.

Role Description The Field Sales Executive – Beverages role at Teepi Taap is a full-time, on-site position based in New Delhi. This role involves visiting retail outlets, cafes, and other sales points to drive product placement, visibility, and volume growth. The Field Sales Executive will build and maintain relationships with distributors and store owners, negotiate shelf space, and execute in-market promotions and sampling activities. Daily responsibilities include tracking sales performance, collecting market feedback, monitoring competitor activity, and providing accurate reporting to the sales leadership team. The role also requires supporting new product launches, ensuring timely replenishment of stock, and representing Teepi Taaps brand values in all customer interactions.

Qualifications

• Experience in field sales, preferably in beverages, FMCG, or consumer lifestyle products, with strong negotiation and closing skills.
• Ability to build and sustain relationships with retailers, distributors, and trade partners, and manage assigned territories effectively.
• Strong communication and interpersonal skills, with the ability to present products clearly and handle objections in person.
• Proficiency in using mobile or web-based tools for sales tracking, reporting, and basic data analysis.
• Self-motivated, target-oriented work style, with the ability to work independently and manage time efficiently in the field.
• Understanding of youth and lifestyle brands, with an interest in emerging beverage trends and consumer behavior.
• High school diploma or bachelors degree in Business, Marketing, or a related field is preferred.
• Comfort with extensive local travel within New Delhi and surrounding areas; prior on-ground sales or merchandising experience is an advantage.