US Sales & Marketing Executive

About the Role

Key Responsibilities

• Conduct B2B cold calls to US-based businesses.
• Identify and prospect potential clients through LinkedIn, Google, email databases, and other channels.
• Communicate professionally with US business owners, CEOs, marketing managers, and decision-makers.
• Understand a prospect's business and identify potential digital marketing opportunities.
• Explain digital marketing services clearly and confidently.
• Schedule qualified appointments and sales meetings for the senior sales team.
• Follow up with prospects through calls, emails, LinkedIn, and SMS.
• Maintain accurate prospect and follow-up information in CRM systems.
• Research competitors and identify new business opportunities.
• Achieve monthly lead generation, appointment-setting, and sales targets.
• Build and maintain long-term relationships with prospects.
• Work closely with the SEO, PPC, Social Media, Content, and Web Development teams to understand service offerings.

Digital Marketing Knowledge Required

• SEO – Search Engine Optimization
• Local SEO
• Google Business Profile (GBP) Optimization
• AI SEO / Generative Engine Optimization (GEO)
• Google Ads / PPC
• Meta Ads – Facebook & Instagram
• Social Media Marketing
• Content Marketing
• Website Design & Development
• Google Analytics / GA4
• Google Search Console
• Lead Generation
• Conversion Rate Optimization (CRO)
• Online Reputation Management
• Keyword Research
• Backlinks / Link Building
• Google Search Rankings
• Google Maps / Local Pack
• Landing Pages
• Performance Marketing

Required Skills

Excellent Communication

• Strong spoken English with clear pronunciation.
• Ability to hold professional conversations with US clients.
• Confident in cold calling and handling objections.
• Ability to ask the right questions and understand client requirements.
• Strong listening and interpersonal skills.

Sales Skills

• Comfortable making a high volume of outbound calls.
• Experience in B2B sales, inside sales, telecalling, lead generation, or appointment setting is preferred.
• Ability to identify decision-makers.
• Strong negotiation and objection-handling skills.
• Target-oriented and motivated by results.

US Market Understanding

• Comfortable communicating with US customers during their business hours.
• Understanding of basic US business communication and professional etiquette.
• Ability to research US businesses and identify their marketing needs.
• Familiarity with industries such as Home Services, Healthcare, Real Estate, Legal, Hospitality, SaaS, E-commerce, Plumbing, HVAC, Roofing, and Construction is a plus.

Working Hours