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Job Description
Key Responsibilities:
- Campaign Execution & Management
- o Coordinate and implement media plans across ATL (TV, Print, Radio, OOH) and BTL/Digital platforms.
- o Ensure timely release orders, media bookings and campaign activations.
- o Oversee trafficking of creatives and materials to media partners.
- Operations & Coordination
- o Liaise with media vendors, publishers and platforms to ensure accurate execution.
- o Monitor ad placements, proof of execution (POEs) and delivery against planned schedules.
- o Manage release orders, contracts and invoicing processes with accuracy.
- Performance Tracking & Reporting
- o Track campaign delivery, impressions and performance against KPIs.
- o Generate post-campaign reports and insights for internal teams and clients.
- o Maintain media dashboards and ensure data accuracy for decision-making.
- Financial & Compliance Management
o Coordinate with Finance and Accounts for vendor payments and client billing.
o Ensure compliance with company policies, audit requirements and contractual obligations.
- Collaboration & Client Servicing
- o Work closely with Client Servicing, Creative and Strategy teams to ensure integrated
- execution.
- o Support client requirements with timely updates, performance reviews and operational efficiency.
Qualifications & Skills
- Graduate/Postgraduate degree in Mass Communication, Advertising, Marketing or a related
- field.
- 10-12 years of experience in media operations, media planning or campaign management
- (agency background preferred).
- Strong knowledge of ATL (TV, Print, Radio, OOH) and Digital (Social, Programmatic,
- Performance, Search, Video, Display).
- Proficiency in MS Office (Excel, PowerPoint) and media tools/software.
- Strong attention to detail, organizational skills and ability to multitask.
- Strong analytical skills with expertise in media tools, performance dashboards and ROI
- measurement.
Skills
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