Marketing Manager

About the Company:

The Ksquare Group is a global technology consulting company headquartered in Dallas, Texas, with over 14 years of experience delivering technology solutions across Salesforce, cloud, data, AI, and network engineering for clients in Banking & Financial Services, Public Sector, Telecommunications, Manufacturing, Logistics, Healthcare, and Enterprise Services. With a team of 350+ professionals across the US, Mexico, the Dominican Republic and India, we help organizations solve complex business challenges and achieve measurable outcomes through our collaborative POD-based delivery model. At The Ksquare Group, we foster a culture of integrity, collaboration, continuous learning, and professional growth, empowering our teams to make a meaningful impact for clients worldwide.

About the Role

We are looking for a strategic and execution-oriented Marketing Manager with 5–8 years of experience in the IT services industry to strengthen brand positioning, drive content strategy, manage events, and oversee marketing project execution.

This role will be responsible for building market awareness, creating compelling content that supports the buyer journey, coordinating industry events and webinars, and ensuring timely execution of marketing initiatives. The ideal candidate is creative, organized, and capable of driving cross-functional collaboration across sales, leadership, technology & ISV partners, and the demand generation team.

Key Responsibilities

Brand & Positioning

• Develop and maintain a consistent brand strategy and messaging framework across all marketing channels
• Ensure all marketing assets align with company positioning, value propositions, and target audience needs
• Partner with leadership to strengthen brand visibility and thought leadership in target markets
• Manage relationships with ISV partners and supporting branding initiatives

Content Strategy & Development

• Own and execute the content marketing strategy to support brand awareness and sales enablement objectives
• Create and manage content including blogs, case studies, whitepapers, solution briefs, presentations, customer success stories, and website content
• Collaborate with subject matter experts and leadership teams to develop thought leadership content
• Maintain a content calendar and ensure consistent production of high-quality marketing assets

Events & Marketing Programs

• Plan and execute industry events, conferences, webinars, and customer engagement programs
• Coordinate event logistics, vendor management, speaker participation, and promotional activities
• Develop event marketing plans and collaborate with demand generation teams to maximize audience engagement
• Measure and report on event effectiveness, attendee engagement, and business impact

Project Planning & Marketing Operations

• Manage marketing project timelines, priorities, and resource allocation across multiple initiatives
• Develop and maintain marketing calendars to ensure alignment with business objectives
• Coordinate cross-functional activities between marketing, sales, leadership, and external partners
• Establish processes and workflows that improve marketing execution efficiency and consistency

Performance Tracking & Reporting

• Track and analyze key marketing performance indicators related to brand awareness, content engagement, website traffic, event participation, and campaign effectiveness
• Provide regular reporting and insights to leadership on marketing program outcomes
• Identify opportunities to improve marketing effectiveness through data-driven recommendations
• Support overall GTM objectives through effective planning, measurement, and execution

Cross-functional Collaboration

• Partner closely with the Demand Generation team to align content, events, and marketing programs with pipeline objectives
• Work with sales leadership to ensure marketing initiatives support customer acquisition and account growth strategies
• Collaborate with executive leadership to develop strategic marketing initiatives that support business growth

Required Qualifications

• 5–8 years of experience in marketing, brand management, content marketing, or field marketing, preferably within IT services
• Proven experience managing content strategy, brand initiatives, events and partnerships
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Experience working with CRM, marketing technology platforms, and website content management systems
• Strong analytical skills with the ability to measure and communicate marketing performance

Preferred Qualifications

• Experience developing and executing thought leadership programs
• Familiarity with digital marketing channels including social media, SEO, and website optimization
• Experience managing agencies, freelancers, and external marketing partners
• Familiarity with marketing reporting and dashboard tools such as Power BI, Tableau, or Google Analytics
• Exposure to B2B technology or IT services marketing environments