Head/Lead - Marketing - Electrical/Industrial/Manufacturing

Role Purpose:

We are looking for a business-oriented Marketing Head/Lead who can build the brand, strengthen product positioning, drive demand generation and make Marketing a strong backbone for business growth.

The person should understand the product/solution, customer, market and competition and work closely with Sales Leadership across regions and product categories to translate market opportunities and marketing initiatives into measurable business impact.

Key Responsibilities:

1. Brand, Product & Marketing Strategy:

• Develop the overall Marketing strategy and annual plan in line with business priorities.
• Strengthen company and product positioning, value proposition and brand differentiation.
• Drive market intelligence and research across regions, products and customer segments.
• Analyse market trends, customer needs, competitor activities, pricing, positioning and emerging opportunities.
• Translate market and customer insights into product positioning, marketing priorities and market development initiatives.
• Drive product launches and brand-building initiatives.
• Ensure consistent and effective brand communication across all touchpoints.

2. Business Growth, Demand Generation, Digital & Sales Support:

• Drive Marketing contribution towards demand generation, lead generation, pipeline and business growth.
• Work closely with Sales Leadership across regions and product categories to identify priorities and support business conversion.
• Develop and manage the company's digital presence across website, LinkedIn, YouTube, SEO/SEM, email and other relevant channels.
• Drive digital campaigns, database development and customer engagement.
• Provide Sales with relevant product presentations, campaigns, market insights and marketing tools.

3. Content, Exhibitions & Market Communication:

• Set the direction for product and corporate communication, including catalogues, brochures, datasheets, presentations, videos, blogs, newsletters, eBooks, white papers and case studies.
• Develop and execute the marketing strategy for Elecrama and other exhibitions, seminars and events, covering pre-event promotion, stall/brand presentation, customer engagement, lead capture and post-event follow-up.
• Strengthen customer and distributor engagement through relevant marketing initiatives.
• Ensure all communication and market-facing activities reflect the desired brand and product positioning.

4. Team, Partners & Marketing Performance:

• Build and develop the Marketing team with clear roles, priorities and performance expectations.
• Manage agencies, designers, digital partners and other external resources.
• Manage Marketing budgets, priorities and timelines.
• Review Marketing performance through demand generation, leads, pipeline, brand visibility and business impact and continuously improve effectiveness.

Ideal Candidate:

• 7+ years of Marketing experience.
• Preferred sectors: Electrical, Industrial, Engineering, Manufacturing, Energy, Solar, Infrastructure or similar.
• Strong experience across Brand, Product Marketing, Digital, Content and Exhibitions.
• Strong understanding of market research, customer insights and competitive analysis.
• Experience managing teams and external partners.
• Strategic thinker with strong execution and people-management ability.