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Job Description
Roles & Responsibilities:
1. Influencer Outreach & Partnerships
- Identify and build relationships with relevant micro, mid-tier, and macro creators across wellness, fitness, sleep, gut health, and related categories.
- Own the partnership process end-to-end—from creator shortlisting and outreach to negotiation, deliverable finalisation, and relationship management.
- Negotiate commercials, deliverables, timelines, usage rights, exclusivity, and other partnership terms in the brands best interest.
2. Content Sourcing & Campaign Execution
- Coordinate with creators to source high-quality content aligned with the brands messaging, tone, and campaign objectives.
- Ensure content is suitable for both organic social media and paid marketing campaigns.
- Manage content timelines, feedback, revisions, approvals, and final delivery to ensure campaign-ready assets are delivered on time.
3. Affiliate Partnership Management
- Support the onboarding and management of influencers and creators as affiliate partners.
- Coordinate on commission structures, product education, tracking, and ongoing affiliate engagement.
- Monitor affiliate performance and help identify opportunities to scale high-performing partnerships.
4. Reporting & Performance Analysis
- Maintain trackers for influencer collaborations, including costs, deliverables, engagement, clicks, conversions, and affiliate sales.
- Analyse campaign and creator performance to identify what is working and where improvements are needed.
- Share regular updates and insights with the team, highlighting opportunities to scale, renegotiate, or optimise partnerships.
5. Cross-Functional Collaboration
- Work closely with the Performance Marketing, Brand, and Content teams to ensure creator content aligns with campaign and brand requirements.
- Coordinate the handover of high-performing creator content for paid advertising and other marketing campaigns.
- Provide clear and concise updates on the influencer and affiliate partnership pipeline.
Qualifications:
- Strong Communication and Public Relations skills to manage outreach, relationships, and clear brand messaging.
- Knowledge of Influencer Marketing and Affiliate management to support partner identification, onboarding, and campaign coordination.
- Understanding of Social Media Marketing to assist with platform-specific content needs and performance tracking.
- Basic Sales and negotiation skills to help structure partnerships that drive conversions and revenue.
- Ability to work on-site in Goa, India, with strong organizational skills and attention to detail.
- Comfort with data tracking and basic analytics (e.g., spreadsheets, affiliate dashboards) to monitor campaign results.
- Enthusiasm for health, wellness, and science-backed nutrition, with a willingness to learn and adapt in a fast-paced environment.
- Having completed a degree in Marketing, Communications, Business, or a related field is beneficial.
Skills
AdvertisingInfluencer MarketingMarketing CampaignsMediaPaid AdvertisingMarketingSocial Media MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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