Head - Growth Marketing

About the Role:

TSS is on its way to 1,000 Cr and gearing up for an IPO. The Growth Marketing Lead will₹ own the strategy and execution engine behind how we grow different product categories across D2C and retail. This is an end-to-end role sitting at the centre of the growth org. Youll ideate campaigns, own the website and app experience, coordinate with retail for omnichannel moments, brief the creative team for shoots and assets, and lead a team executing all of the above.

Key Responsibilities:

Category Growth Strategy

● Drive growth across all key categories: topwear, bottomwear, outerwear, footwear, and accessories

● Identify category-level opportunities and translate them into actionable marketing plans

● Own revenue and growth targets for assigned categories across D2C and omnichannel

● End-to-End Campaign Execution

● Ideate, plan, and execute marketing campaigns from brief to go-live to post-campaign analysis

● Manage campaign calendars across seasonal, licensed IP, and new launches

● Ensure consistent messaging and brand voice across all campaign touchpoints

● Own the D2C website and app experience: homepage, category pages, merchandising, and promotions

● Drive conversion rate improvements through data-led decisions on UX and layout

● Coordinate with tech and product teams on site updates, feature rollouts, and seasonal refreshes Omnichannel Coordination

● Work closely with the retail team to align in-store and online campaigns, launches, and activations

● Build omnichannel campaign plans that deliver a unified customer experience across 70+ stores and D2C

● Identify opportunities to amplify D2C moments through retail and vice versa

Creative Collaboration

● Brief shoot, photography, video, and asset teams for campaigns and seasonal content

● Own the creative requirements process: from brief to delivery, ensuring assets meet campaign timelines

● Maintain brand consistency across all creative output in collaboration with the creative direction team

Team Leadership

● Set clear ownership, goals, and processes within the team

● Foster a culture of accountability, experimentation, and fast execution

Requirements:

● 4+ years of experience in growth or marketing roles, with DTC mens apparel strongly preferred

● Proven experience leading and managing a team

● End-to-end campaign ownership, from ideation through execution and analysis

● Strong understanding of the D2C website and app as a marketing and conversion channel

● Experience working on omnichannel or retail-integrated campaigns

● Exposure to performance marketing and retention/CRM strategies

● Comfortable briefing and collaborating with creative, shoot, and production teams

● Data-driven with the ability to translate numbers into strategy

● Category or GMV ownership experience is a strong plus