Regional Manager - Marketing

ROLE SUMMARY:

The Regional Digital Marketing Manager owns all digital performance for the East region across Organic + Inorganic channels. The role ensures region-level execution accuracy, manages agencies, aligns with center managers and doctors, and delivers measurable business outcomes. Requires cultural understanding, KPI orientation, and strong process discipline.

KEY RESPONSIBILITIES:

• Own regional new & unique lead targets across Meta, Google, SEO, GMB, YouTube.
• Lead PPC execution: budgets, pacing, CPL, QL%, optimizations, landing page hygiene.
• Drive SEO requirements from region: GMB fixes, local SEO improvements, content requirements.
• Execute and monitor regional GMB: posts, reviews, photos, visibility, keyword ranking.
• Localise and validate all ads (Meta + Google): translations, city names, doctor details, CTAs.
• Coordinate with centers for events, updates, doctor schedules, offers.
• Coordinate with HO SEO + AI content engine for blogs, city pages, FAQs, doctor pages.
• Perform weekly competitor monitoring: SERP, GMB, ads, offers, social activity.
• Audit and validate lead routing: DID mapping, WhatsApp flows, form correctness, LP accuracy.
• Trigger or upload localised creatives/copies; coordinate with Paid Ops Executive.
• Provide weekly/monthly performance reports (CPL, QL%, NP trends, risks) to HO.
• Act as single regional digital point-of-contact for the Regional Head and doctors.
• Enforce agency accountability on performance, creative quality, reporting rigour.