Media Buyer D2C & Performance Marketing

Location: Meera Bai Marg, Hazratganj, Lucknow – 226001

Working Hours: 10:00 AM to 7:00 PM

Weekly Offs: 2nd & 4th Saturdays and All Sundays

Think Street Studios is looking for a Media Buyer who understands one thing better than anyone else—profitable growth.

Were not looking for someone who has merely boosted posts or managed social media pages. Were looking for someone who has hands-on experience managing Meta and Google advertising campaigns for D2C and e-commerce brands, understands scaling strategies, and makes decisions based on data.

If terms like ROAS, CPA, CAC, AOV, MER, Pixel, CAPI, Creative Testing, Catalog Ads, ASC+, and Scaling are part of your everyday work, wed like to meet you.

• Plan, launch, and scale advertising campaigns across Meta (Facebook & Instagram) and Google Ads.
• Manage complete campaign lifecycles for D2C, e-commerce, and lead generation brands.
• Develop and execute media buying strategies focused on ROAS, revenue growth, and profitability.
• Monitor campaign performance and optimize budgets, audiences, creatives, placements, and bidding strategies.
• Conduct continuous creative testing to identify winning ad creatives and improve campaign performance.
• Build and manage remarketing funnels, lookalike audiences, broad targeting campaigns, and customer acquisition strategies.
• Configure and maintain Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Work closely with content strategists, designers, video editors, and content creators to develop high-performing ad creatives.
• Analyse campaign performance and provide actionable insights to improve ROAS, CPA, CTR, and conversion rates.
• Stay updated with advertising platform updates, emerging trends, and best practices.

• Hands-on experience with Meta Ads Manager.
• Strong understanding of Google Ads (Search, Display, Performance Max, Shopping, and YouTube).
• Experience managing campaigns for Shopify or D2C brands.
• Strong knowledge of Pixel implementation, Conversion API, GA4, and GTM.
• Ability to scale campaigns while maintaining profitable acquisition costs.
• Understanding of customer acquisition funnels and attribution models.
• Strong analytical mindset with data-driven decision-making abilities.
• Comfortable working with advertising budgets and performance targets.

• Experience handling monthly advertising budgets of ₹5 lakh or more.
• Proven experience scaling e-commerce brands.
• Experience with Advantage+ Shopping Campaigns, Catalog Ads, Dynamic Product Ads, and Performance Max campaigns.
• Knowledge of landing page optimization and conversion rate optimization (CRO).

Someone who understands:

• ROAS
• CAC
• CPA
• AOV
• MER
• Creative Fatigue
• Scaling Frameworks
• Audience Testing
• Funnel Optimization
• Attribution
• Customer Lifetime Value (LTV)

If these are metrics you track daily rather than terms youve only read about, youll fit right in.

This position is not for general digital marketers, SEO executives, or social media managers.

Applicants should have hands-on experience managing Meta and Google advertising campaigns for D2C, e-commerce, or performance-driven brands.

As Think Street Studios continues to expand its performance marketing division, this role offers opportunities to manage larger advertising budgets, lead media buying strategies, mentor junior team members, and work with national D2C brands.

If your campaigns are driven by performance—not assumptions—wed love to hear from you.