Assistant Manager Brand & Marketing

Company Description

Tikitoro is Indias first personal care brand crafted specifically for growing kids and teens, offering safe, toxin-free, plant-based products that are free from harmful endocrine disruptors. Inspired by a parents search for safe options, Tikitoro focuses on building healthy self-care habits rooted in confidence, sustainability, and skin health. All products follow globally trusted standards, including dermatologically tested, vegan, cruelty-free, and Made Safe-certified formulations. The brand has received multiple recognitions, including features on Shark Tank India and awards from Forbes India DGEMS, BW Retail Reboot, e4m D2C Awards, and the Cosmetics Ingredients Expo. Trusted by thousands of parents across India, Tikitoro is committed to transparency, ethical practices, and redefining personal care for the next generation.

Role Description

We are looking for an experienced Account Manager with a strong background in a digital marketing or advertising agency to drive seamless execution of marketing initiatives across internal teams and external partners. This role is ideal for someone who thrives in a fast-paced environment, understands agency workflows, and can effectively coordinate multiple stakeholders to ensure timely delivery of marketing campaigns and brand initiatives.

As the central point of coordination between the Brand team, Creative, Content, Performance Marketing, SEO, and external agencies, you will play a critical role in ensuring projects move from concept to execution efficiently while maintaining the highest quality standards.

What you will own

1. Agency and vendor management

• Day-to-day owner of the relationship with the performance marketing agency and the inhouse creative team .
• Write and issue briefs; run weekly reviews; hold agencies/ internal teams to timelines, deliverables and scope.
• Manage production vendors — photographers, videographers, studios, packaging and design partners — from brief to final asset delivery.
• Track agency and vendor spend against budget; validate invoices before they go to finance.

2. Creative and content

• Convert brand and category plans into clear creative briefs — objective, audience, message, format, deadline.
• Review creative output for brand consistency, claim accuracy and regulatory compliance of products and their claims
• Manage the asset pipeline across channels: Amazon A+ and listing imagery, D2C site, quick commerce, performance ad creatives, social, influencer and UGC assets.
• Maintain the brand asset library and brand guidelines; ensure every partner works off the current version.

3. Campaign and calendar execution

• Build and run the monthly and quarterly marketing calendar — launches, festive and seasonal campaigns, marketplace events, always-on activity.
• Coordinate campaign go-live across marketing, e-commerce, supply and the agencies so creative, stock and listings land together.
• Own new product launch marketing execution end to end, from positioning sign-off through to live assets.

4. Cross-functional coordination

• Work with the e-commerce and marketplace teams (Amazon, quick commerce, FirstCry, D2C) so channel needs are reflected in creative and campaign plans.
• Coordinate with supply chain and operations on launch readiness, stock cover and sampling.
• Escalate early and with options — the expectation is that problems arrive with a proposed solution.

5. Team and reporting

• Guide and review the work of junior marketing and content executives; act as the day-to-day quality gate before work reaches the Senior Manager.
• Maintain campaign trackers and a weekly status view of every live workstream.
• Report campaign performance — spend, ROAS, creative-level performance, launch metrics — and translate it into the next set of briefs.

Who we are looking for

Must have

• 5–6 years total experience, including at least 2 years as an Account Manager or Senior Account Executive at a digital marketing, creative or full-service agency.
• Proven track record managing multiple client accounts, campaigns or brands in parallel, to deadline.
• Fluent in briefing and reviewing creative
• Comfortable holding external partners accountable without damaging the relationship.
• Strong written English; clean, structured briefs and status notes.
• Organised by instinct — trackers, timelines and follow-ups are second nature.
• Experience on consumer, personal care, beauty, FMCG or kids category accounts.
• Exposure to Amazon and quick commerce content ecosystems (A+ content, listing imagery, brand stores).
• Influencer and UGC campaign coordination.
• Experience working directly with founders or brand-side clients.

What success looks like

First 90 days

• Every agency and vendor relationship mapped, with scope, deliverables, timelines and commercials documented.
• A single live marketing calendar and campaign tracker that the whole team works off.
• Creative turnaround time reduced and brief-to-asset rejection rate visibly down.

First 12 months

• Full control, management and seamless operations with agency and vendors.
• Campaigns launching on schedule with assets, stock and listings aligned, with no last-minute scrambles.
• Asset building of Videos, reels & product for performance.
• Measurable improvement in creative performance and marketing spend efficiency.