Communication Strategist

Key Responsibilities:

• Communication Strategy: Develop comprehensive marketing communication strategies that align with clients business goals, utilizing data-driven insights and industry trends. The strategies may be monthly, quarterly or annual.

• Campaign Development: Oversee the execution of multi-channel marketing campaigns, ensuring alignment with brand positioning and target audience preferences.

• Client Consultation: Act as a trusted advisor to clients, providing strategic recommendations and performance insights to enhance their marketing efforts.

• Action Plan: Align the strategy with client goals and objectives and pass on a written action plan to the Delivery Head and Account Managers. Review the execution monthly to track actions and outcomes and fix if they are going off track.

• Expertise in Marketing: Have deep expertise in marketing with in-depth knowledge of the digital world. Make sure you remain in the forefront of tech and marketing advancements.

• Communication and Copy: Lead the copy team to ensure that daily copy and content is as per the communication strategy.

• Sales participation: Participate in sales onboarding calls as a communication strategy expert when needed. Participate in project pricing and supporting the sales team in coming up with the plans, pitches and pricing proposals.

• Review and Define Scope: Review the sales proposals, contracts, POs and ensure that we are committing the right scope and timelines. Ensure that we are delivering every project according to the scope and timelines.

• Build deep and meaningful relationships with the clients.

• Identify upselling opportunities and take upselling as a major KPI. Deliver periodic and insightful reports to clients.

• Take responsibility and accountability for all client and team successes and failures.

• Experience: Minimum 7+ years of experience in communication strategy, preferably in an agency setting.
• Strategic Thinking: Proven ability to develop high-impact marketing strategies that drive business growth and customer engagement.
• Digital Marketing Expertise: Strong knowledge of SEO, PPC, social media, content marketing, email marketing, and analytics will be an additional advantage.
• Client Management: Exceptional communication and presentation skills, with experience in managing client relationships and expectations.

• Leadership: Strong leadership skills to ensure high levels of responsibility and accountability from the entire copy team.

• Creative Problem-Solving: Ability to think outside the box and develop innovative marketing solutions.

• Tech Savvy: Familiarity with marketing automation tools, CRM platforms, and emerging digital marketing technologies.