Associate Vice President - Growth

Key Responsibilities

Business Development & Revenue Growth

• Drive agency growth through both inbound & outbound lead generation and conversion of opportunities.
• Build and maintain a robust pipeline of prospective clients across industries.
• Leverage personal networks, referrals, LinkedIn, industry events, and other channels to identify and acquire new business opportunities.
• Develop strategic partnerships that contribute to agency growth and visibility.
• Consistently achieve revenue and business acquisition targets.

Client Acquisition & Pitch Management

• Independently manage the complete sales lifecycle - from initial outreach and discovery calls to proposal submission, negotiation, and closure.
• Understand client business challenges and recommend relevant marketing and communication solutions.
• Lead client presentations, pitches, workshops, and business discussions. You will directly head all pitches, irrespective of services – be it social, digital, print, web & tech, strategy or studio related.
• Work closely with internal teams to create compelling pitch strategies and customized proposals and see them through right from scratch to the very end of the tunnel.
• Develop accurate commercial estimates and cost proposals based on project scope and requirements.
• Creation of case boards, case studies, decks, showreels & other relevant material & build a long term repository for growth.

Strategic Consulting

• Participate in brainstorming sessions and contribute strategic inputs for client opportunities.
• Proactively build rapport with all of tings clientele to be able to identify opportunities of growth across the year.
• Recommend integrated solutions across the agencys service offerings.
• Stay informed about industry trends, competitor activities, and emerging opportunities.

Commercials & Negotiations

• Lead commercial discussions and negotiations with prospective clients.
• Secure approvals and ensure smooth transition from closure to onboarding.
• Maintain profitability while ensuring client expectations are met.

Contract & Process Management

• Support drafting and management of client agreements and commercial documentation.
• Track contract start dates, renewals, extensions, and closure timelines.
• Ensure contractual compliance and documentation are maintained accurately.

Internal Collaboration

• Work closely with creative, strategy, media, digital, tech, and account management teams to build winning solutions.
• Coordinate periodic updates of agency credentials, pitch decks, service presentations, and capability documents.
• Ensure relevant case studies and success stories are documented and readily available for future business opportunities.
• Build processes to ensure understanding of new campaigns, time to time, across all pods to be able to consistently learn & grow.
• Travel to each of the other ting locations and collaborate with the team for a week each on an ongoing campaign or a new brief.

Reporting & Performance Management

• Present quarterly business development reports covering:
• Opportunities generated
• Pitches delivered
• Wins and losses
• Revenue closed
• Conversion metrics
• Pipeline forecast for upcoming quarters
• Analyse business performance and recommend growth initiatives.

Success Metrics

The ideal candidate will be expected to independently achieve:

• 15 retainer closures per year
• 50 project closures per year (HVP)
• Consistent pipeline development and revenue growth
• Strong client retention and relationship building
• Maintain a pitch win % of 60% (Standard – 40%)

Required Knowledge & Expertise

Strong understanding of integrated agency offerings, including:

• Social Media Marketing (SMM)
• Video & Content Production
• Media Planning & Buying
• Technology & Digital Solutions
• Online Reputation Management (ORM)
• Branding & Design
• Search Engine Optimization (SEO)
• Packaging & Brand Experience

Desired Candidate Profile

• 8-12 years of experience in Business Development, Growth, Client Servicing, or Account Growth roles.
• Prior experience within an advertising, digital, creative, or integrated marketing agency is highly preferred.
• Proven track record of independently acquiring and closing business.
• Strong presentation, communication, and relationship-building skills.
• Ability to engage with founders and decision-makers.
• Excellent commercial and negotiation capabilities.
• Strong problem-solving and strategic thinking skills.
• Comfortable working in a fast-paced, target-driven environment.
• Willingness to travel across cities and internationally when required for client meetings, pitches, and business opportunities.