Posted: 4 months ago
Posted: 4 months ago
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Job Description
- 1. Channel Strategy & Positioning
- Launch and structure the YouTube channel aligned with financial brand positioning
- Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers)
- Conduct keyword research for high-intent finance queries
- Identify content gaps from competitors
- 2. Financial Content Planning & Scripting
- Create monthly content calendars aligned with marketing goals
- Write clear, compliant, high-retention scripts
- Simplify complex concepts like YTM, credit ratings, risk profiling
- Work with compliance team for required disclaimers
- 3. Production & Shoot Management
- Coordinate shoots (in-house or with vendors)
- Direct anchors/experts during filming
- Ensure professional quality (audio, lighting, delivery)
- Guide editing for retention, hook strength, and CTAs
- 4. SEO, Publishing & Optimization
- Upload with SEO-optimized titles & descriptions
- Create high-CTR thumbnails
- Implement YouTube Shorts strategy
- Optimize end screens, chapters, tags
- 5. Growth & Performance Tracking
- Monitor CTR, retention, watch time, subscribers
- Improve performance via thumbnail & title testing
- Align content with lead generation funnel
- Share monthly analytics reports
- Required Skills
- Strong understanding of YouTube SEO & algorithm
- Experience in finance / educational content
- Scriptwriting capability
- Working knowledge of video editing tools
- Analytical mindset
- Ability to coordinate with product & compliance teams
Skills
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