Social Media Marketing Specialist

Role Overview

• We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement.
• The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics.
• This is not just a content role. This is a growth engine role.

Key Responsibilitie

• 1. Channel Strategy & Positioning
• Launch and structure the YouTube channel aligned with financial brand positioning
• Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers)
• Conduct keyword research for high-intent finance queries
• Identify content gaps from competitors

2. Financial Content Planning & Scripting

• Create monthly content calendars aligned with marketing goals
• Write clear, compliant, high-retention scripts
• Simplify complex concepts like YTM, credit ratings, risk profiling
• Work with compliance team for required disclaimers

3. Production & Shoot Management

• Coordinate shoots (in-house or with vendors)
• Direct anchors/experts during filming
• Ensure professional quality (audio, lighting, delivery)
• Guide editing for retention, hook strength, and CTAs

4. SEO, Publishing & Optimization

• Upload with SEO-optimized titles & descriptions
• Create high-CTR thumbnails
• Implement YouTube Shorts strategy Optimize end screens, chapters,