Product Executive (Website)

1. Role Overview & Strategic Objective

We are looking for a dynamic, analytical, and execution-oriented Product Manager – App & Personalization (2–5 years of experience) to spearhead the roadmap, customer journeys, and growth engine of the Tanishq Mobile Application. You will combine deep architectural understanding of Salesforce Commerce Cloud (SFCC), OCAPI/SCAPI interfaces, and Marketing Cloud (SFMC) to architect intelligent customer journeys. Additionally, you will drive app communications, conversion rate optimization (CRO), automated omnichannel lead routing into retail stores via Service Cloud, product ownership for Digi-Gold, and cutting-edge GenAI/Analytical AI use-cases for hyper-personalized consumer engagement.

2. Key Responsibilities & Core Pillars

A. Mobile App Product Management & Feature Lifecycle

• Define, scope, and prioritize the end-to-end product roadmap across iOS and Android flagship apps.
• Formulate clear, exhaustive PRDs, user stories, functional wireframes, and acceptance criteria in collaboration with UI/UX designers, engineering, QA, and business squads.
• Drive core app funnel metrics: App Installs, First-Purchase Activation, Daily & Monthly Active Users (DAU/MAU), Repeat Frequency, and Cart-to-Payment Conversion Rates.
• Spearhead rapid A/B testing across critical app modules including homepage discovery, product detail pages (PDP), search, filters, and checkout.

B. Platform Architecture & API Integrations (SFCC, OCAPI & SCAPI)

Serve as the product anchor for Salesforce Commerce Cloud (SFCC), driving scalable headless commerce architectures across the mobile app.

Leverage Open Commerce API (OCAPI) and Shopper Commerce API (SCAPI) to deliver lightning-fast product catalogs, customer profile synchronization, dynamic basket operations, and payment orchestrations.

Collaborate with backend architects to minimize API latencies, streamline native-to-web transitions, and optimize network payload for seamless consumer performance.

C. Personalization Engine & AI Tooling (SFMC & Einstein)

Design and deploy dynamic, context-aware personalization use-cases powered by Salesforce Marketing Cloud (SFMC) and Salesforce Einstein.

Implement real-time behavioral triggers across the app to display customized product carousels, algorithmic recommendations, and curated occasion-based collections (weddings, festive, daily wear).

Harness AI models to automate personalized creative generation, copy testing, and predictive customer segmentation to maximize engagement.

D. App Communications & Omnichannel Lead Journey Routing

Architect and execute high-retention Push Notification, In-App Message, and Notification Inbox strategies based on user state and shopping propensity.

Drive omni-experience lead journeys: capture high-intent digital leads in-app and route them automatically to local Tanishq retail boutiques and personal shopping executives.

Leverage internal Salesforce Service Cloud tools and CRM routing workflows to transfer customer journey context seamlessly between the mobile app and store associate consoles for high-touch assisted selling.

E. Product Ownership: Digi-Gold & New Digital Offerings

Assume full product lifecycle ownership for Tanishq Digi-Gold, enhancing micro-savings, SIPs, spot buying/selling, and redemption mechanics into physical jewellery.

Ensure highest standards of transaction security, regulatory compliance, live gold price tracking accuracy, and zero-drop checkout experiences.

3. Required Skills, Experience & Qualifications

Experience: 2 to 5 years of hands-on product management experience building and scaling consumer-facing mobile apps (iOS & Android) in E-Commerce, D2C, Retail, or Consumer Tech.

Platform & API Knowledge: Direct experience or deep familiarity with Salesforce Commerce Cloud (SFCC), headless commerce architectures, and REST APIs (OCAPI / SCAPI).

MarTech & Personalization: Practical knowledge of Salesforce Marketing Cloud (SFMC), Journey Builder, push notification stacks, and Salesforce Einstein AI personalization engines.

Omnichannel & CRM Systems: Familiarity with Salesforce Service Cloud or CRM routing mechanisms that transfer digital lead journeys into assisted physical store touchpoints.

Product Delivery & Analytical Rigor: High proficiency with product tracking tools (Jira, Confluence), product analytics suites (Mixpanel, Amplitude, CleverTap, GA4), and SQL/data querying.

Innovative Mindset: Curiosity and eagerness to leverage Generative AI and analytical AI tools for data analysis, automated creative assets, and dynamic consumer messaging.

Education: Bachelor's degree in Engineering, Computer Science, Design, or equivalent. Master's / MBA from a recognized institute is a plus.