SEO Freelancer / Consultant

We are looking for a Senior SEO professional who can independently manage SEO projects and drive organic growth through Data-Led SEO, Technical SEO, Content SEO and AI Search (AEO/GEO).

Key Responsibilities

• Independently manage SEO projects and day-to-day client requirements.
• Drive Data-Led SEO by using traffic, rankings, conversions, CTR, impressions and engagement data to identify growth opportunities.
• Conduct regular RCA (Root Cause Analysis) for traffic, ranking and conversion fluctuations and recommend corrective actions.
• Analyze GA4, Google Search Console and ranking data to identify trends, gaps and opportunities.
• Conduct keyword research, competitor analysis, keyword mapping and search intent analysis.
• Perform technical SEO audits and identify crawling, indexing, canonical, sitemap, robots.txt, Core Web Vitals and other technical issues.
• Handle on-page SEO including metadata, headings, content optimization, internal linking and image optimization.
• Identify content gaps and work with content teams on SEO briefs and new page recommendations.
• Monitor keyword rankings, organic traffic, conversions and overall SEO performance.
• Plan and monitor off-page SEO and link-building activities.
• Work on AI Search/AEO/GEO including prompt research, AI visibility, entity optimization, structured data and AI crawler readiness.
• Build and maintain SEO dashboards and performance trackers for regular monitoring.
• Prepare weekly/monthly reports with data-backed insights, RCA, business impact and next steps.
• Coordinate with content, development and account management teams for implementation.
• Support website migrations, SEO QA and new website launches.

Required Skills

• Strong understanding of Data-Led SEO, On-Page, Off-Page and Technical SEO.
• Strong hands-on experience with GA4, Google Search Console, SEMrush/Ahrefs and Screaming Frog.
• Strong Excel/Google Sheets skills for SEO data analysis.
• Ability to convert SEO data into actionable recommendations.
• Good understanding of keyword research, content optimization, structured data and Core Web Vitals.
• Basic understanding of AEO, GEO and AI Search optimization.
• Strong analytical, problem-solving and RCA skills.
• Ability to independently manage multiple SEO projects.
• Good client communication and reporting skills.

Preferred

• Experience working in an SEO/digital marketing agency.
• Experience managing large websites and multiple SEO accounts.
• Exposure to Looker Studio, SEO automation and AI/LLM visibility tools.