Marketing Specialist

Position name: Project Executive-- FibriArt- Wearable ECG Patch

Purpose:

Support the global marketing and branding initiatives for FibriArt, A smart medical device designed to capture medical-grade ECG readings directly on your smartphone.

Drive day-to-day campaign execution, content creation, and brand visibility across digital and offline channels in India and international markets.

Key Responsibilities:

1. Branding & Communication

• Implement brand identity and ensure consistent messaging across all platforms.
• Support creation of brochures, presentations, explainer videos, and digital creatives.

2. Digital Marketing & Lead Generation

• Manage daily operations of digital campaigns (LinkedIn Ads, Google Ads, email).
• Track analytics and report performance metrics.

3. Content & PR Support

• Draft short-form content: blogs, posts, product updates, email newsletters.
• Coordinate with PR agency for press releases and media outreach.

4. Event & Webinar Coordination

• Support logistics and promotion for medical conferences.
• Prepare event collaterals and handle booth coordination when required.

5. Market Research & Competitor Tracking

• Monitor trends in AI healthcare and neuroimaging markets.

6. Cross-Functional Coordination

• Liaise with Product, Sales, and Clinical teams to align messaging.
• Ensure regulatory and scientific accuracy in all marketing content.