Posted: 2 weeks ago
Posted: 2 weeks ago
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Job Description
About Toprankers:
Toprankers is a leading EdTech organisation focused on career-oriented learning and test preparation across Law, Management, Design, Judiciary, and other competitive examinations.
Through our legal education brands and programs, we help students and working professionals prepare for law entrance examinations and build successful careers in the legal field.
Role Overview:
We’re looking for a Communications Executive – 3-Year LLB who understands what makes students stop scrolling, click, engage, and come back for more. This role will focus on building the content, communication, and digital presence of the 3-Year LLB vertical, while also contributing to its overall growth.
The ideal candidate should be curious about what students are searching for, what they are talking about online, what content is trending, and how we can turn those insights into engaging content that drives reach, engagement, community growth, and ultimately leads/enquiries.
What You’ll Do
- Develop and execute social media and communication strategies for the 3-Year LLB vertical.
- Create and manage engaging content across platforms such as YouTube, Instagram, Reddit, and other relevant digital communities.
- Research 3-Year LLB entrance examinations, colleges, admission trends, legal education updates, student concerns, and career-related topics to identify content opportunities.
- Identify trending topics, formats, conversations, memes, and student discussions that can be converted into relevant content.
- Turn academic, admission, and career-related information into simple, engaging, and shareable content.
- Work on YouTube SEO, including titles, descriptions, keywords, tags, thumbnails, and overall content optimisation.
- Use tools such as vidIQ and other content research tools to identify search and content opportunities.
- Create clean and engaging creatives using Canva.
- Use AI tools to develop content ideas, hooks, scripts, thumbnails, creatives, captions, and content variations.
- Write strong hooks, captions, posts, and communication pieces that encourage students to click, watch, engage, and share.
- Build and actively engage relevant online communities, particularly on Reddit and other student-focused platforms.
- Monitor content performance and identify what is working, what isn't, and what should be improved or tested next.
- Track key content and growth metrics such as reach, engagement, views, watch time, CTR, follower/subscriber growth, and leads/enquiries.
- Work closely with the academic, content, design, video, marketing, and counselling teams to execute content and growth initiatives.
- Support the team in developing campaigns around admissions, entrance examinations, college selection, career opportunities, and 3-Year LLB-related topics.
- Contribute to the overall growth of the 3-Year LLB vertical by identifying new content channels, audience segments, partnerships, and communication opportunities.
- Continuously experiment with new content formats, platforms, trends, and communication styles.
What We’re Looking For
- Understand social media beyond simply using it.
- Have a good understanding of YouTube SEO and content optimisation.
- Can use tools such as vidIQ or similar platforms for keyword and content research.
- Are comfortable creating creatives on Canva.
- Know how to use AI tools for content creation, ideation, thumbnails, hooks, scripts, and research.
- Have a strong sense of trends, audience behaviour, and content formats.
- Enjoy researching law colleges, 3-Year LLB entrance exams, admissions, legal careers, and student conversations.
- Can write simple, engaging, and attention-grabbing content.
- Understand basic content analytics and growth metrics.
- Are comfortable working with multiple teams and taking ownership of execution.
- Are curious, proactive, and willing to experiment.
Qualification & Experience
- Graduation in any discipline.
- A Law degree is not mandatory.
- Prior experience in social media, content, communications, digital marketing, community management, or growth will be an advantage.
- Candidates with experience in EdTech, education, student communities, or competitive-exam content will be preferred.
- Freshers with strong content skills, social-media understanding, creativity, and a genuine interest in digital growth may also be considered.
The Kind of Person We Want
We’re not necessarily looking for someone who already knows everything about 3-Year LLB.
We’re looking for someone who is curious enough to learn the audience quickly.
Skills
Digital MarketingSEOCanvaCommunicationTeamsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Toprankers is India's leading test preparation platform for law, MBA, design, and architecture entrance exams.
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