Social Media Head

About Toprankers

Role Overview

Key Responsibilities

1. Social Media Strategy

• Develop and execute social media strategies across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.
• Build platform-specific strategies to increase reach, engagement, and brand visibility.
• Stay updated with social media trends, formats, and algorithms.

2. Content Planning & Execution

• Lead monthly/weekly content calendars across brands and platforms.
• Oversee content creation including reels, posts, stories, campaigns, and other social formats.
• Ensure content is aligned with brand voice, audience needs, and business goals.

3. Growth & Performance

• Drive organic growth, engagement, reach, and audience acquisition.
• Monitor social media analytics and identify opportunities for improvement.
• Track competitors and emerging trends to improve content performance.

4. Team Management

• Lead and mentor the social media and content team.
• Set goals, review performance, and ensure timely execution of content plans.
• Coordinate with designers, video editors, content, marketing, and other teams.

5. Campaigns & Brand Building

• Plan and execute social media campaigns, launches, and trending initiatives.
• Strengthen Toprankers’ brand presence across key digital platforms.
• Collaborate with influencers, creators, and relevant partners when required.

6. Reporting & Optimization

• Prepare regular social media performance reports.
• Track key metrics such as reach, engagement, followers, views, and conversions.
• Use insights and data to continuously optimize the social media strategy.

Required Qualifications & Skills

• 5+ years of experience in social media, digital marketing, or content marketing.
• Proven experience in managing social media for a brand or organization.
• Strong understanding of Instagram, YouTube, LinkedIn, and other major platforms.
• Excellent understanding of content trends, analytics, and audience growth.
• Strong communication, creativity, leadership, and execution skills.
• Experience managing a team is preferred.
• EdTech experience will be an added advantage.

Key Performance Indicators (KPIs)

• Organic reach and audience growth.
• Engagement and content performance.
• Follower/subscriber growth across platforms.
• Successful execution of campaigns and content calendars.
• Brand visibility and social media presence.
• Team productivity and timely content execution.