Graphic Designer & Video Editor

Company Description

Founded in 2018, Torani is a distinctive brand that seamlessly blends traditional Indian heritage with modern designs. Guided by a passion for telling significant cultural stories, Torani stands out for its innovative silhouettes, inclusive approach to fashion, and groundbreaking campaign concepts. Celebrated for its revival of Indian cheent prints and the re-popularization of organza sarees, Torani has established itself as a prominent name in the Indian fashion industry. The brand continues to honor tradition while pushing the boundaries of creativity and style.

Below is a tailored JD for a luxury fashion and design brand like Torani Design Studio.

About the Role

Torani Design Studio is looking for a highly creative, detail-oriented, and technically skilled **Graphic Designer & Video Editor** to join its Creative and Marketing team.

The ideal candidate should have a strong understanding of **luxury fashion, visual storytelling, typography, composition, social media content, and contemporary digital aesthetics**. The role requires someone who can translate Toranis distinctive visual language and storytelling into compelling static and motion content across digital and offline platforms.

Key Responsibilities

Graphic Design & Brand Communication

* Design high-quality creative assets for social media, digital campaigns, product launches, collaborations, events, exhibitions, and brand communication.

* Create Instagram posts, stories, carousel designs, reel covers, YouTube thumbnails, website banners, digital advertisements, emailers, presentations, invitations, and other marketing collateral.

• * Design print assets such as lookbooks, brochures, catalogues, event collaterals, signage, packaging elements, and promotional materials.
• * Maintain consistency with Toranis visual identity, typography, colour palette, and overall luxury brand aesthetic.
• * Adapt campaign assets into multiple formats and dimensions for different digital and offline platforms.
• * Retouch and enhance images while maintaining the integrity and premium quality of campaign and product photography.
• * Prepare final artwork and print-ready files while coordinating with relevant teams and vendors when required.

Video Editing & Motion Content

* Edit high-quality videos for **Instagram Reels, Stories, YouTube, digital advertisements, campaign films, product launches, behind-the-scenes content, interviews, events, and brand storytelling**.

• * Convert raw footage into engaging, visually refined, and platform-appropriate content.
• * Work with music, sound design, transitions, typography, subtitles, colour correction, and basic motion graphics.
• * Create short-form and long-form video content while maintaining Toranis distinctive storytelling and visual identity.
• * Develop teasers, campaign launch videos, collection edits, product-focused videos, and social-first content.
• * Resize and optimise videos for different platforms and specifications.
• * Organise and maintain a structured archive of project files, footage, design assets, and final outputs.

Creative Collaboration

• * Work closely with the Founder, Marketing, Social Media, Content, PR, E-commerce, and Creative teams.
• * Understand creative briefs and translate concepts into strong visual executions.
• * Participate in brainstorming sessions for campaigns, launches, collaborations, and social media content.
• * Develop moodboards, references, storyboards, and visual directions where required.

* Stay updated on emerging trends in **luxury fashion, design, art, culture, social media, video editing, and digital storytelling** while ensuring that trends are adapted appropriately to Toranis brand identity.

* Manage multiple projects simultaneously and deliver high-quality work within agreed timelines.

Key Skills & Competencies

• * Strong understanding of **luxury fashion aesthetics and visual storytelling**.
• * Excellent sense of typography, layout, composition, colour, and imagery.
• * Strong video editing and storytelling skills.
• * Ability to understand and maintain a distinctive brand identity.
• * Strong attention to detail and quality control.
• * Ability to work in a fast-paced, deadline-driven creative environment.
• * Good communication and collaboration skills.
• * Strong organisational and file-management skills.
• * Ability to take feedback constructively and incorporate revisions efficiently.
• * A proactive approach with the ability to contribute creative ideas rather than only execute briefs.

Software Proficiency

• The candidate should have strong working knowledge of:
• * Adobe Photoshop
• * Adobe Illustrator
• * Adobe Premiere Pro
• * Adobe After Effects
• * Adobe InDesign
• * Basic colour grading and audio editing tools
• * Familiarity with Canva and relevant AI-assisted creative tools will be an added advantage.

Preferred Experience

• *2–5 years of relevant professional experience in graphic design and video editing.
• * Prior experience with a **luxury fashion, lifestyle, jewellery, beauty, art, or premium consumer brand** is strongly preferred.
• * Experience in creating content for social media and digital campaigns is essential.
• * A strong portfolio demonstrating both **graphic design and video editing capabilities** is mandatory.

Ideal Candidate

We are looking for someone who is not merely a software operator but a **visual storyteller**—someone who understands emotion, culture, fashion, detail, and the importance of maintaining a strong and consistent brand world.

The candidate should be capable of balancing creativity with speed, maintaining high standards of execution, and contributing meaningfully to Toranis evolving visual and digital identity.

Application Requirement

• Candidates must submit:
• * Updated CV
• * Graphic Design Portfolio
• * Video Editing Showreel / Portfolio
• * Links to relevant social media, campaign, or brand work