Content & Influencer Marketing Associate

About the Role Were looking for a sharp, digitally-native Content & Influencer Marketing Associate to join our in-house marketing team. This role sits at the intersection of creator partnerships, social content strategy, and performance marketing — youll be identifying, activating, and managing influencer relationships while helping build a steady pipeline of authentic content that drives real results on paid and organic channels.

What Youll Do

• Source, vet, and outreach to influencers and UGC creators across Instagram, YouTube, and TikTok — primarily for US, Australia, and Canada markets
• Manage end-to-end influencer workflows: briefing, contract coordination, content review, posting timelines, and performance tracking
• Build and maintain a creator database with performance data, audience demographics, and engagement benchmarks
• Collaborate with the performance marketing team to repurpose influencer and UGC content into Meta ad creatives
• Monitor content performance across organic and paid placements and flag insights that inform future creator briefs
• Stay on top of trends in beauty, wellness, and Ayurvedic/natural skincare spaces to identify relevant creator voices
• Support affiliate and ambassador program operations as the brand scales creator partnerships

What Were Looking For

• 2–4 years of experience in influencer marketing, content partnerships, or social media — ideally at a DTC or beauty/wellness brand
• Hands-on experience managing influencer campaigns from discovery through reporting, not just coordination
• Familiarity with influencer platforms (and outreach workflows
• Strong written communication skills — you can write a tight, on-brand brief and a compelling cold outreach message
• Comfortable using data to evaluate creator fit: engagement rate, audience quality, content resonance, past brand performance
• Organised and process-driven — you can manage 20+ creator relationships simultaneously without things falling through the cracks

Good to Have

• Experience with beauty, wellness, or Ayurvedic/natural skincare content
• Understanding of Meta Partnership Ads and how UGC flows into paid amplification
• Familiarity with FTC disclosure guidelines and influencer compliance basics
• Basic content editing skills and comfort reviewing/directing creator content against a brief