Head Of Content & Growth - US Market

Were hiring a Head for Creative Content & Performance Marketing – North America to lead and execute our content strategy across brand, performance, CRM, and offline channels. You will create and oversee content that drives conversion, awareness, education, and trust. This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset. Youll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities

• Own US Content Strategy: Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.
• Lead Cross-Channel Content Execution: Manage and optimize all consumer facing content in the US – brand storytelling, conversion copy, performance creatives
• Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.
• Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.
• Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages
• Build & Manage a Team: Hire and manage a US content team of writers, editors, and video creators. Set priorities, manage calendars, and review quality.
• Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

Qualifications

• 10+ years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness
• 3+ years in a leadership or team management role
• Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability • Strong understanding of US consumer psychology, especially in wellness and beauty
• Demonstrated experience building performance driven creatives for paid media
• Experience educating a Western audience on Eastern/alternative wellness a major plus
• Comfortable in a high-growth, fast-paced environment with distributed teams

What Youll Get

• Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction
• Cross-functional exposure and ability to directly influence brand success in our most important market
• Fast decision-making culture with full ownership and accountability
• Meaningful work that helps people feel and live better