Head Of Performance Marketing (FMCG)

• Own full P&L for the geography, setting aggressive revenue, margin and CAC/LTV targets.
• Craft and execute a holistic growth strategy across D2C, marketplaces, offline and emerging channels.
• Forecast demand and manage end-to-end inventory, ensuring ≤2 % stock-out and ≤4 % ageing stock.
• Define product-market fit; localize hero SKUs, craft new‐product roadmaps, and sunset low ROI lines.
• Collaborate with R&D to adapt formulations for regional regulations and sensorial preferences.
• Orchestrate 360° marketing—performance, influencer, CRM, PR—allocating budgets for max ROAS.
• Establish data pipelines and dashboards; track cohorts, repeat rates, marketplace rankings in real time.
• Negotiate with 3PLs, payment partners and duty consultants to optimize landed costs and SLAs.
• Recruit, mentor and performance-manage cross-functional teams (growth,ops, CS, retail, trade).
• Champion customer obsession; mine VOC insights to feed product updates and CX enhancements.
• Drive strategic partnerships—wellness chains, tourism boards, Ayurveda clinics—to amplify reach.
• Ensure legal and tax compliance, including cosmetics claims, import duties and GDPR-like mandates.
• Present quarterly business reviews to Global Leadership, highlighting wins, risks and next bets.
• Deploy test-and-learn culture; run A/Bs on funnels, creatives, bundles, and pricing levers.
• Set up disaster-recovery and continuity plans for supply, logistics, ads and key seller accounts.
• Benchmark competition; deliver actionable intel on pricing, share-of-voice and shelf velocity.
• Act as the brands cultural ambassador, embodying its ethos while driving high performance execution.

Qualifications

• Tier 1 colleges only. IIMs, XLRI, MDI, ISB etc.
• 8 to 14 years of relevant work experience, preferably in Retail industry (FMCG, Retail, E commerce)
• Excellent communication and interpersonal skills (verbal and written)
• Strong analytical, data and problem-solving skills, with the ability to use the information for reporting
• Drive and manage own tasks effectively; work independently and be an effective contributor to the team
• Meticulous attention to detail and follow through
• Extremely organised with superior time management skills Ability to multi-task and prioritise under tight schedules while maintaining production of highquality work
• Self-accountability to follow-through with proper consistent updates to stake holders Proficiency with project-based tools such as Word, Excel, Project and PowerPoint