Media Buying Associate| Btech/BCA/Math/Statistics

The Ayurveda Experience is one of the most recognized and trusted global houses of Ayurvedic brands which offers a thoughtful curation of personal care and wellness products inspired by Ayurveda. The platform has over 2.3 million customers in more than 30 countries and strives to offer clean, safe and effective beauty and wellness products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.

The Ayurveda Experience is owned and marketed by Transformative Ventures Private Limited (formerly known as Transformative Learning Solutions Pvt Ltd), and is funded by Fireside Ventures, Jungle Ventures, Anicut Capital, Riverwalk Holdings, Kalpavriksh Fund, Sharrp Ventures, and several other angel investors and family offices. Currently, we have over 300 employees across the globe. Company Website - https://transformative.in/

• US Store - https://theayurvedaexperience.com/
• UK Store - https://theayurvedaexperience.co.uk/
• Singapore Store - https://sg.theayurvedaexperience.com/
• Japan Store - https://jp.theayurvedaexperience.com/
• India Store - https://tae.in/
• TAE in Media - https://transformative.in/#media

About the Internship

About the Role We are looking for a highly analytical and motivated Media Buying Associate to join our performance marketing/Media buying team. This role offers hands-on exposure to digital advertising, campaign optimization, marketing analytics, and growth strategies across leading advertising platforms. The ideal candidate is data driven, curious, proactive, and eager to learn how digital marketing drives business growth.

Key Responsibilities

1. Create and manage the day-to-day Marketing Campaigns across multiple platforms like Meta, Google, Microsoft Bing, LinkedIn, twitter Amongst Others including campaign planning, implementation, budget management, performance review, and optimization.

2. Utilize data driven insights to optimize campaigns and improve key performance metrics such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS) and Customer Lifetime Value (CLTV).

3. Make Data driven decisions to optimize campaigns, including bid management, targeting, creative variations, and landing page optimization.

4. Collaborate with the stakeholders from Brand Team (In-house & Agencies), Content Management Team, Tech team for the creation of Marketing collaterals which must be marketed at the lowest possible costs.

5. Keep ahead of industry trends, emerging technologies and best practices in performance marketing and share knowledge and insights with the team contributing to the overall growth and success of the company

• 6. Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase revenue while maintaining the required profitability.
• 7. Conduct market research to gain insights into our target market, customer preferences and competitors. Use the findings to refine the marketing strategies and messaging.
• Qualifications
• 1. Graduation and Post Graduation from A grade colleges, with excellent scores throughout, (Maths/ Economics, Analytics, Statistics preferred)
• 2. Experience (internships if any) with digital marketing platforms (Desired not mandatory)
• 3. Good written and verbal communication skills
• 4. A go-getter with the ability to multitask and prioritize in a fast-paced environment

5. Good analytical skills and ability to make data driven decisions. 6. Proactive, collaborative, organized, curious, problem solver with a can-do spirit and a creative think outside the box attitude adopting to an ever-changing environme