Transformative - Manager - Performance Marketing - IIT/NIT/BITS/IIM/ISB/MDI/FMS

Job Summary :
We are hiring for Manager - Performance Marketing,
- With a successful track record to drive revenue, user acquisition, and brand awareness.
- Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.
- Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement.
- Should be able play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.
Job Responsibilities :
- Develop (through the content & Advertising team) and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets
Qualification:
- In-depth knowledge of web analytics, Google Adwords, Facebook Marketing
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.
- Proficient in spoken and written English
- Strong proven track record for managing millions in ad spend
- Email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent