Business Intelligence Analyst

About us:

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

Location: 

We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. We welcome you to work in our Gurgaon office, but you also have the opportunity to work from home.

About the role:

Data at TMB is seeking a skilled, creative, and technically well-rounded Business Intelligence (BI) Analyst to join our team.

Reporting to the Vice President of Business Intelligence and Revenue Operations, the BI Analyst serves as a strategic bridge between the business and the broader Data organization. The Analyst works with business stakeholders to solve complex problems, clarify objectives, challenge assumptions, and translate ambiguous needs into well-defined analytical problems.

The BI Analyst is instrumental in helping the business make the right decision. This may mean developing an analytical model, building a scalable reporting solution, partnering with data engineering to improve the underlying data, or working with data science on more advanced analytical approaches. Rather than simply producing dashboards or responding to requests, the analyst sits at the intersection of the data and the business to ensure the organization truly has the best business intelligence.

About you:

You are a curious, commercially minded analyst who enjoys turning complex business problems into clear, scalable analytical solutions. You are comfortable working directly with stakeholders to understand their goals, challenge and refine requirements, and determine the right analytical approach, rather than simply responding to requests at face value. You see challenges as an opportunity and thrive in ambiguous environments. 

You combine strong business judgment with analytical and technical fluency, allowing you to move from a complex question to a useful recommendation. You are proficient in Excel, SQL, and general data modeling. You can use technology as a means to best convey your story.

You are proactive, independent, and comfortable forming a point of view from the data. You communicate complex findings clearly to both technical and non-technical audiences, collaborate effectively across teams, and are excited about using emerging technologies, including AI, to make analytics more scalable, efficient, and impactful.

Your day-day: (aka Responsibilities)

• Partner with stakeholders to translate business questions into analytical solutions.
• Develop analytical models to answer forecasting, testing, performance, and other business questions
• Analyze business performance, identify key drivers, and explain meaningful variances and trends
• Build executive-level presentations that turn analysis into clear recommendations and business narratives
• Create and maintain scalable dashboards, reporting tools, and analytical frameworks
• Work across Excel, Power BI, Data Studio, SQL, and other analytical tools to solve business problems
• Partner with Data Engineering and Data Science when problems require deeper data infrastructure or advanced analytical approaches.
• Improve the accuracy, usability, and scalability of the data and reporting used by the business

• 2–4+ years of experience in business intelligence, analytics, or related field.
• Strong analytical critical thinking skills and intellectual curiosity
• Strong business judgment and understanding about what is driving performance
• Experience developing analytical models, reporting, or other decision support tools
• Ability to translate analysis into concise recommendations and executive-level presentations.
• Working knowledge of data modeling and general data architecture principles
• Proficiency with Excel, SQL, and BI tools such as Power BI, Data Studio, Looker, or Tableau
• Extremely strong communication skills and experience working directly with business stakeholders
• An independent and proactive mindset with comfort forming a point of view
• Familiarity with AI tools and their application to analytics is a plus.

The wider Data team at TMB is an integrated group organized around three core functions: Data Engineering, Business Intelligence, and Data Science. Operating on a collaborative "Hub and Spoke" model, our BI team pairs dedicated analysts directly with specific teams to foster deep operational expertise and trusted cross-functional partnerships. We strive to be the analytical heartbeat of TMB, serving as a unified, pristine source of truth, where we look past face-value data with curiosity and rigor. We are a nimble, forward-thinking squad that actively leverages technology, including AI, to maximize tangible business ROI and guide every strategic decision with an expert, data-backed perspective.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.

India specific benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
• Access to Mental Health Reimbursement
• Annual Sport reimbursement and Home office reimbursement

If you’re passionate about ensuring quality and reliability of WordPress websites, we’d love to hear from you! Apply now to be a part of our growing team at Trusted Media Brands.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This role is offered by TMB through Jukin Media India Private Limited.