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Job Description
Role - Senior Brand Manager - Marketing
Experience - 8yrs to 10yrs in Brand Management & Brand Communication.
Qualification - Master Degree
Industry - (Pharma / FMCG / OTC)
Location - Chennai
Responsibilities
- Responsible for managing the P&L of category / brands.
- Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs Lead various market research
- Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.
- Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.
- Work closely with agencies for developing and launching initiatives and programmer to strengthen brand positioning, overcome competitor challenges, etc.,
- Carry out efficient Media planning and execution across all mediums.
- Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross-functional teams.
- Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs.
- Generate MIS and analytical reports for management review.
Candidate Preference
- Has an MBA from a premier institute, with 8 - 10 years of experience with 6 - 8 years in brand management.- Has a proven track record in FMCG brand management
- Excellent communication and convincing skills
- Multi-language proficiency preferred
- Willingness to travel extensively
Skills
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