Digital Marketing Lead

About Us

Our Story Started in Kolkata, West Bengal. The Year 1993.

India was on the precipice of significant social change with increasing influences from the West

.Indias youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement

.Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage

Role Overview:

We are seeking a highly skilled Digital Marketing Manager with good technical and social media backend understanding to join our team. If you possess a strong technical background in digital marketing from D2C brands and analytics, with a passion for optimizing online performance, we want to hear from you.

Key Responsibilities

1. Social Media Analytics:

• Monitor, analyze, and report on social media performance across platforms using various analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) (paid and non-paid tools
• Track key metrics such as engagement, reach, impressions, and conversion rates to assess the effectiveness of social media campaigns
• Identify trends, insights, and opportunities for optimization based on data-driven analysis.

2. Website Management & SEO:

• Oversee the technical management and maintenance of company website, ensuring optimal performance, security, and user experience.
• Implement and manage on-page and off-page SEO strategies to improve website visibility and search engine rankings.
• Conduct regular website audits, keyword research, and competitor analysis to identify areas for improvement.

3. Programmatic Banners & Digital Advertising:

• Develop and manage programmatic banner ad campaigns, including setup, targeting, optimization, and reporting.
• Collaborate with the creative team to design effective banner ads that align with marketing objectives and brand guidelines.
• Monitor campaign performance and adjust strategies based on real-time data and trends.

4. Website Analytics & Performance Tracking:

• Set up and configure website analytics tools (e.g., Google Analytics, Facebook Analytics) to track user behaviour, traffic sources, and conversion events.
• Create detailed reports and dashboards to present website performance metrics, providing actionable insights to stakeholders.
• Identify user behaviour patterns and make recommendations to improve website conversion rates and overall performance.

5. Trend Analysis & Strategy Development:

• Stay up to date with the latest digital marketing trends, tools, and technologies.
• Analyze market trends and consumer behaviour to inform marketing strategies and tactics. Provide recommendations for new digital marketing initiatives based on trend analysis and emerging technologies.

6. Customer Relationship & Loyalty Management

• Supports the Loyalty Programme — managing customer tiers, rewards and member benefits
• CRM monthly plans — building and executing segment-wise communication calendars across channels
• Life-cycle communication — designing and running campaigns across the customer journey, from acquisition to retention to win-back
• Programme performance reporting — tracking customer value, engagement and programme ROI

Qualifications:

1. Bachelors degree in marketing information technology, Computer Science, or a related field.
2. 8+ years of experience in digital marketing analytics, SEO, website management, or a related technical role.
3. Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitoring tools.
4. Strong understanding of SEO principles and best practices.
5. Experience with programmatic advertising platforms and campaign management.
6. Technical proficiency in website management, including CMS platforms (e.g., WordPress, Drupal).
7. Strong analytical skills with the ability to interpret data and provide actionable insights.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Familiarity with tag management systems like Google Tag Manager. Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication skills, both written and verbal, with the ability to present technical information to non-technical stakeholders.