Regional Sales Manager - EBO (Menswear)

About Us

Our Story Started in Kolkata, West Bengal. The Year 1993.

India was on the precipice of significant social change with increasing influences from the West.

Indias youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement.

Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage.

Job Summary

A results-driven Regional Manager with over 10 years of experience in the menswear apparel industry, responsible for driving sales growth, managing multi-store retail operations, and ensuring operational excellence across the assigned region. Proven expertise in team leadership, visual merchandising, inventory control, and strategic business development to maximize profitability and brand presence. Will be responsible to lead & manage retail sales & operations of multiple Exclusive Brand Outlets (EBOs) in Northeast, Bihar, Jharkhand & Odisha.

Key Responsibilities

1. Regional Sales & Business Growth

• Drive regional sales performance and achieve revenue targets across multiple retail stores.
• Develop and execute strategic sales plans aligned with company objectives.
• Monitor KPIs including sales conversion, average bill value, footfall conversion, and store productivity.

2. Retail Operations Management

• Oversee daily operations of all stores within the region to ensure smooth functioning.
• Ensure compliance with company policies, SOPs, and retail standards.
• Maintain high standards of customer service and store presentation.
• Oversee implementation of CRM strategy for the region

3. Team Leadership & Development

• Lead, mentor, and manage Store Managers and retail staff to improve performance.
• Ensure regular training sessions on product knowledge, sales techniques, and customer engagement and work closely with Retail HR team at HO

4. Visual Merchandising & Brand Standards

• Ensure stores maintain brand guidelines for visual merchandising and store layout.
• Coordinate with merchandising teams to optimize product display and stock availability.

5. Inventory & Supply Chain Management

• Monitor stock levels and coordinate replenishment to prevent stockouts or overstocking.
• Analyze product performance and ensure effective inventory turnover.

6. Market Expansion & Business Development

• Identify new market opportunities and support store expansion within the region.
• Conduct competitor analysis and market trend assessments.

7. Reporting & Analysis

• Prepare regional sales reports and provide insights to senior management.
• Analyze market data and consumer behavior to optimize product assortment and promotions.

Key Skills

• Retail Operations Management
• Sales Strategy & Revenue Growth
• Team Leadership & Staff Development
• Visual Merchandising
• Inventory Management
• Market Expansion & Business Development
• Customer Experience Management
• Data Analysis & KPI Tracking

Qualifications

• Bachelors or Masters degree in business administration, Retail Management, Fashion Management, or related field.
• 12+ years of experience in retail sales & operations from menswear or any leading fashion apparel brand
• Minimum 7 years experience in a multi-store or regional management role.